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1. Even beer needs a compromise! Your perfect beer is the perfect combination of barley, hops, yeast and water. Light beer is the result of a compromise. Anheuser-Busch InBev is betting that American beer drinkers will compromise and win the carb-free Beer Bud Light Next. Interestingly, it still contains a lot of calories. The premise of this bet is that some beer consumers are interested in reducing caloric intake through reducing carbohydrates. With 4% alcohol (ABV), the task is a bit confusing. After 130 repetitions and 10 years, Anheuser-Busch believes he reached the Holy Grail by cutting carbs into new beer. “BudLight Next is the next generation of light beer for the next generation of beer drinkers,” said Andy Goeler, Vice President of Marketing at BudLight. The question that arises is whether consumers focus only on low carbs or low calories, regardless of their calorie source. Low or no carbs are just one part of achieving your low-calorie goal. The motivation for drinking beer in the "light" (low-carbohydrate) or "no alcohol" category is primarily motivated by diet-related issues. No matter what we eat, weight management is a function of calories such as alcohol, carbohydrates and sweets / cheese / processed meats. Carbohydrates and alcohol are the largest portion of beer's calories. For example, the weight watcher's approach to weight management is to limit calories, and the Atkins diet's approach is to specifically limit carbohydrates. Choose from starch, sugar and alcohol. "Today's consumers have low- calorie and low-carb products, which is another item for something that goes to zero carbs," Goeler said. "This is a major consumer trend seen in many consumer industries." According to Calories.info, "Beer, an alcoholic beverage made from fermented grains, has calories from both alcohol and carbohydrates. contained." Starch / carbohydrate sources come from bread, potatoes, rice, barley, fruits and pasta. Specifically, when fermented, it converts starch into sugar, allowing yeast to produce alcohol. High-calorie foods include peanut butter, candies, cheese, processed meats, fats and unrefined sugar. Think for the sake of simplicity. "Carbohydrates usually refer to foods high in starch and sugar. Carbohydrates always contain calories (4 per gram), but "as in the article" calories and calories do not necessarily indicate carbohydrates. Carbohydrates. " Diffen.com. Diffen LLC. But is the beer market too fragmented? Beer calories are influenced by a variety of factors, including style, so it can be difficult to choose a beer based on carbohydrates, calories, or alcohol. And style determines the carbs, sugar, alcohol and protein of beer. It all makes a beer with great flavor and aroma. Note: The remaining sugar content of fermented beer can be around 75%. So far, the lowest calorie beer was Bud Select 55 with 55 calories, 2.5% ABV and 1.9 carbs. (At 1.9 g, this amount contributes about 7 calories to the beer.) So why did Anheuser-Busch do his best with another beer that contained alcohol, calories, protein and no carbohydrates? The decision seems to be based on marketing issues. Leaf Nutrisystem conducted a survey asking beer consumers what they want from

2. beer. The taste (85%) was much lower than the price and style considerations when choosing beer. Obviously, the style determines the taste. The three elements of beer style that affect taste / aroma are grain / malt, hops and yeast. Generate questions and comments. Why does Anheuser-Busch only jump into the "no carbs" category when consumers like hops are interested in the taste of beer and grains? Grains are a major contributor to flavor through malt grains. If grain is an important consideration in beer's carb and taste profile, why do you play dramatically with grain invoices (the number one cause of carbs) and not have a dramatic effect on calories? mosquito? Reducing carbohydrates reduces the calories in beer. However, 1 gram of carbohydrates adds 4 calories to beer, and 1 gram of alcohol means 6.9 calories. If a person strives to burn less calories in his beer while the taste / mouthfeel is favorable, the only way to follow the recipe seems to be to combine calories through carbohydrates and alcohol. Article source: http: //EzineArticles.com/10515855