130 likes | 268 Views
Using Cell Phone Technology to Collect Travel Data D. Kyle Ward May 11, 2011. Outline. Intro to Tech and Pilot Program Application to MPO Business Model Congestion Management Process Travel Demand Modeling Pilot Results Future of the Technology Origin-Destination Estimation
E N D
Using Cell Phone Technology to Collect Travel DataD. Kyle WardMay 11, 2011
Outline • Intro to Tech and Pilot Program • Application to MPO Business Model • Congestion Management Process • Travel Demand Modeling • Pilot Results • Future of the Technology • Origin-Destination Estimation • Viability vs. Competing Technology
Intro to Tech • Uses cell-tower triangulation to locate cellular devices • Similar to GPS, but less accurate • Ubiquitous cell phone use compared to GPS • Numerous metrics can be estimated • Speeds • Demographics
Speed Pilot • Contracted with AirSage • 834 centerline miles of coverage • Significant arterial coverage • 24/7 for March, 2010 • Data scrubbed of personal information • Fraction the cost of traditional methods
Application to MPO • Congestion Management Process • Yearly data collection program • Before and After Metrics • Congestion Monitoring • Project Identification • Project Programming
Application to MPO • Travel Demand Modeling • Validation of Speeds and Travel Time • Volume-Delay Functions • Accurate Free-Flow Speeds • Speed data matched to counts
Pilot Results 5:30 pm
4:15 pm 4:30 pm 4:45 pm 5:00 pm 5:30 pm 5:15 pm • First signs of slowing • I-40 at Wade Avenue • US 70 between Lynn and Millbrook • Bottleneck at Wade • Queue backs up along I-40 • US 70 bottlenecks • Delay peaks on all routes • I-440 begins to slow • I-40 congestion worsens 3/6 1/6 2/6 5/6 6/6 4/6 Pilot Results
Pilot Results • Speed profiles • Peak vs All Day Congestion • Weekend Congestion
Pilot Results • Concerns • Validation of Results? • Purchase from different vendor/tech • Default speed data capped at speed limit • Poor posted speed data impacts results • Uncapped speeds prone to outliers • Solution: establish reference speeds
Future Applications • Modeling of Non-Recurring Congestion • 5-minute interval data reporting • Origin-Destination Estimation • Currently being piloted by the MPO/Airsage • Requires enormous amount of observations • Currently not possible with GPS • Estimation of all trips, regardless of purpose
Competing Tech • Infrastructure-based monitoring • Example: Bluetooth • Expensive • Limited Coverage • GPS • More accurate • Less samples (but growing) • GPS-enabled devices doubling every year?
Questions? • D. Kyle Ward, EI • Transportation Engineer • (919) 996-4395 • Kyle.Ward@campo-nc.us