Why Use A Press Clipping Service?

1. Why Use A Press Clipping Service Many companies are unaware of the many advantages that a press clipping service can provide to them, despite the fact that branding has become more important than ever before thanks to the emergence of social media and the fact that any news item, no matter how small, can end up going viral if enough people share their opinions on it. As such, keeping track of your public relations efforts and how successful they have been, in addition to monitoring any situations that may cause damage to your brand, has become more important than ever and you need to have a system in place that not only tracks your efforts but also allows you to analyze them in order to come up with the best possible strategies to take advantage of any press coverage that your company receives. Read More at http://philipk.ca/why-use-a-press-clipping-service/