It is the art of application of design to clothing and accessories .

1. FASHION DESIGNING It is the art of application of design to clothing and accessories.

2. WHAT IS FASHION? Fashion is the accepted day to day way of dressing at a given time. If you see everyone wearing the same color or style when they have not been the trend before, such is "in-fashion." Never has and never will • Fashion is the total outlook of an individual of today and only for today. Though fashion evolves and some styles come back, it only apply for "now". Even the retro fashion is never the same

3. WHY DOES FASHION CHANGE? • Fashion change because people change • We always want something new. Clothing change for practicable reasons, for appropriateness for the season, and for adaptation to environment situation. In some cases the popularity of fashion endure for many seasons because of the combinations of these reasons. • “Take the blue jeans” as an example (It’s choice)

4. KINDS OF FASHION • Haute Couture - French word meaning high fashion. It means one-of-a-kind. These include designers' original designs or clothing that are custom made. • Ready to wear(Pret-a-Porte) - Term used to describe mass produced garments. These include designers' originals manufactured to a certain number for department stores and offered at lower prices.

5. OPPOSITE ENDS OF FASHION Classic- is a fashion that stays indefinitely. Fad - is a fashion that die quickly and whose greatest appeal is as novelty.

8. IMPORTANCE OF COLORS IN FASHION • Colors have a demonstrable psychological effect. • . The sight of red means warning and white mean simplicity and respective of title. • Military uniforms are intentionally colored to give statement and impose authority. • Colors are used in many ways to assert recognition because they are fairly easy to read and understand.

11. FASHION DESIGNINING • Fashion designing is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion designing is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories. Some work alone or as part of a team.

12. SOME OF THE BEST FASHION DESIGNERS IN THE WORLD • 1. VALENTINO GARAVANI- Hailing from Voghera Italy, he knows how to make a woman look like a goddess. Though his shows speak for themselves, the one place we are sure to find a Valentino dress is on the red carpet. Having dressed many of the world's most famous leading ladies, he has proven his talent and risen to the top as The King of Elegance. • 2. TOM FORD – He is also extremely talented, Born in Texas, Tom was originally trained to be an actor! He is not only the Creative Director for Gucci, he's also the Creative Director for Yves Saint Laurent. Ford stole the show at the first ever VH1 Fashion Awards and won the Best International Designer Award in 2000. • 3. BETSEY JOHNSON. Her designs are brilliant, bold and fun. They are funky and edgy, with a lifetime of flare. Straight from the American fashion capital [New York] Betsey is known for "her celebration of the exuberant". • 4. DOMENICO DOLCE & STEFANO GABBANA. Here are two household names. They both are true geniuses. Every woman who wears D&G can be sure to feel sexy and confident. They both hail from Italy, and are known for making the "stars look like Stars". • 5. STELLA MCCARTNEY. I think the name says it all, but being the new girl on the block, we definitely have to give her credit. While being the daughter of a superstar, Stella has managed to carve a huge place for herself in the fashion world. And we love her for it. Her clothes are the height of class and speak volumes of her personal talent.

13. FASHION DESIGNING IN INDIA • Fashion is a huge industry in India. With globalization Indian Fashion has got a wider platform to display their talents and introduce the 'Sari' to the world. • Right from the traditional salwarkameez or sarees to churidars, kurtis, the semi formal way of wearing it over trousers or jeans, Capri’s and the highly elegant and contemporary style of draping sarees, from simply cotton blouses to halter-neck, puffed sleeves, deep necks, and lycra-fitted blouses.

14. Top fashion designers in the country. • 1. RituBeri - She is known as the first Indian designer to present a collection in Paris. Her first line of clothing in 1990, called Lavanya was a complete success for Ritu in India and on the international market, with the range selling out very quickly. • 2. Rohit Bal - Titled as the 'India's Master of fabric and fantasy' by the Time magazine in 1996, RohitBal's sense of aesthetics is finely honed, and each of his creations is handcrafted to perfection, with meticulous attention to detail. • 3. Rina Dhaka - Rina Dhaka is India’s leading fashion designer who burst onto the fashion world in late 1980s. Winner of Yuv Rattan Award, she is counted among the creative and innovative designers of the country. Rina Dhaka has held shows in London, Paris, New York, Singapore, Hong Kong, Dubai, and Jakarta. Her Singapore shows in 2001 and 2002 were major success. International fashion magazines ‘Vogue’ and ‘Elle’ featured her work. • 4. Manish Malhotra- His name is synonymous with style in Hindi films. He revolutionized the fashion scene in Bollywood by envisioning a 'look' for the character. He was exclusively asked to design clothes for Michael Jackson for his appearance during the Bollywood Awards held in New York and the performer was greatly pleased with his work. • 5.Abu Jani and SandeepKhosla-' The boys', as the twosome of Abu Jani and SandeepKhosla are known in the fashion circuit, can be considered among first names in that made it big, by way of success, attention, fame and hype. It is a creative alliance that exudes attitude and talent. They were one of the first to display their creations at Harrods

15. FASHION SHOWS • A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. • Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. • This is where the latest fashion trends are made. The most influential fashion week is Paris fashion week, which showcases twice a year.

16. famous fashion shows in India and abroad: • Lakme fashion week • New York fashion week • Wills lifestyle fashion week • Milan fashion week • Paris fashion week • Berlin fashion week • Amsterdam international fashion week • London fashion week • Japan fashion week • Buenos aires fashion week • Maiami fashion week

17. FASHION BRANDS • Brands are the ones that give identity to a fashion. They are created by designers and are meant for sale.They carry the trust of the brand and designer.Presenting a list of international Fashion Brands.

18. IMPORTANT FASHION BRANDS

19. FASHION BOUTIQUES

20. FASHION SCHOOLS • Fashion schools will provide you the training you need to advance in your fashion career. Whether you are interested in clothing design, fashion merchandising, fashion marketing, or fashion in general, they provide you with all. Here are examples of very famous fashion schools.

21. INTERNATIONAL SCHOOLS • Westwood College • Arizona Fashion Design Schools • Tucson Design College • California Fashion Design Schools • International Academy of Design & Technology • Brooks College • Colorado Fashion Design Schools • Denver South Florida Fashion Designer Schools • American InterContinental University

22. FASHION MAGAZINEES • Fashion magazines bring the world of international fashion home. The best fashion, beauty, shopping, health, travel and culture ,trends, runway slideshows are written in these magzinees.

23. Adversus: Lifestyle magazine featuring fashion, beauty, dreamcars, and travel. • Bibi: Bridal and fashion magazine geared towards the people of the South Asia. • Cashak: Fashion magazine covering fun, sexy styles and trends, plus nightlife. • Elle: Covers everything from style and beauty trends to personalities and lifestyle issues. • FashionOffice: Features international trends in fashion, design, arts, and photo stories from New York, Paris, London, Milan. • Flip-Zone: French online fashion magazine featuring hundreds of collections: couture, ready-to-wear, bridal, lingerie, swimwear, accessories and sportswear. • Iconique: Includes virtual catwalk shows, news, editorials, beauty, trends blog, iPod videos, podcast and more. • Influenza: Trade publication for the fashion, beauty and entertainment industries. • Lucire: International source for the latest in fashion, beauty, and travel. • Nirvana Woman: High-fashion, beauty, and upscale lifestyle magazine for the contemporary South Asian woman. • Sassybella: Australian fashion and beauty magazine. • Vogue: Magazine for sophisticated female fashion mavens. Covers the latest in beauty, style, health, fitness and celebrities.

24. FASHION CHANNELS Fashion Channels are channels on television which are devoted to fashion and modeling. They show everything related to fashion from fashion shows to models. There are two main fashion channels in the world they are- • Fashion TV • World fashion channel

25. FAMOUS FASHION DESIGNERS RINA DHAKA VALENTINO GARAVANI STELLA MCCARTNEY MANISH MALHOTRA

26. FASHION SHOWS

27. FASHION BRANDS

28. FASHION BOUTIQUES It is a small shopping outlet put by fashion designers to showcase and sell their collections.

29. FASHION SCHOOLS

30. MAGAZINEES Fashion at Your Doorstep TELIVISION