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Nissan Oman Case Study

Nissan Oman Case Study. Objective. Branding Target Potential Car Buyers Generate Quality Leads for all Nissan Brands. Proposed Plan. Channel. To Drive Intentional Traffic Reach and Branding Branding and Lead Generation Top Of Mind Recall. Objective. Google Search Display

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Nissan Oman Case Study

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  1. Nissan Oman Case Study www.marmaladedigital.in

  2. Objective • Branding • Target Potential Car Buyers • Generate Quality Leads for all Nissan Brands

  3. Proposed Plan Channel To Drive Intentional Traffic Reach and Branding Branding and Lead Generation Top Of Mind Recall Objective • Google Search • Display • Facebook • Retargeting

  4. Execution • Started with general automobile Keywords . Buy Cars , Sedan Cars, Offers on sedan Cars, Car quotations to analyze the search trend in Oman • Optimized the campaign for top performing keywords , added relative keywords with phrase , exact and broad combinations which helped in improving quality score and ranking of search ad. • Worked on relative competitor keyword list to target potential car buyers Search

  5. Execution • Targeted Automobile, Business, Sports , News ,Real Estate , Luxury Product category to reach potential audience • Filtered the categories and budget as per performance of the category • Started contextual targeting with relative keywords • Replaced static creatives with flash creatives in wherever required Display

  6. Execution • Targeted all major Automobile , Real estate , Luxury brands • Targeted audience according to Job designation , Hobbies and activities • Targeted parental status for family oriented cars Facebook

  7. Execution • Created Separate Retargeting list for each brand who have visited the landing page but not filled the lead form • Targeted similar audience in Display • Targeted Look alike audience in Facebook Retargeting

  8. Results

  9. Results Leads

  10. Results

  11. Thank You ! www.marmaladedigital.in

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