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Maximizing Conversions: Strategies for Boosting Trial-to-Paid, Lead Generation, and User Retention

Discover effective tactics to convert free trials into paid accounts, increase lead generation rates, and retain users. Explore direct response programs, expanded search campaigns, behavioral targeting, strategic partnerships, and more.

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Maximizing Conversions: Strategies for Boosting Trial-to-Paid, Lead Generation, and User Retention

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  1. 3% of free trials become a paid account 30% of free trials & paid accounts become a “user” 14.65% of web visitors become a lead 60.13% of leads Complete free trial registration .09% of impressions Click on ad and land at web site

  2. Q3 - Direct Response Programs (MTZHF) • Expanded Search Campaigns • Campaign-centric landing pages • Look-A-Like behavioral targeting • Pilot program w/ STAR CONF customers • New promotional offer testing • Advertising creative/message testing • Video conf. – online competitive analysis • Strategic partnerships • New Landing Page Templates • imeet.com Site updates • Usability testing • A/B Testing • Optimized Registration Process • Trial user Re-marketing program • Guest Re-marketing program • imeet.com Site updates

  3. First Use Flow (get people in room) • Usability Testing • “Training Wheels” • “Live Tour”- Demo • Get Started Guide • Trial user Re-marketing program • Expired Trial user survey • Optimized “Buy Now” Signup Process • imeet.com Site updates • New “buy now” offer testing • Usage stimulation campaigns • Win back campaigns • Guest Re-marketing program • Optimized guest registration

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