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ETHICS

ETHICS. “Aim above morality. Be not simply good; be good for something...” Henry David Thoreau. Definition. Webster dictionary Ethics: A discipline dealing with good and evil and with moral duty. Ethical: Conforming to accepted professional standards of conduct. Ethics and PR.

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ETHICS

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  1. ETHICS “Aim above morality. Be not simply good;be good for something...” Henry David Thoreau

  2. Definition • Webster dictionary • Ethics: A discipline dealing with good and evil and with moral duty. • Ethical: Conforming to accepted professional standards of conduct.

  3. Ethics and PR • The “Public” in Public Relations • History of Ethics and PR • PRSA code of Ethics • History of Ethics and Ruder Finn • Advisor-Joe McCarthy Issue

  4. RF Ethics Committee • Purpose • Discussion platform • Resolution • Issues • External • Conflicts of Interest; Conflicts of Value. • Internal • Confidentiality • Resolution

  5. Core ValuesPRSA Advocacy Expertise Independence Loyalty Fairness Conflict of Interest Honesty Free Flow of Information Competition Disclosure Safeguard Confidence Enhancing the Profession

  6. Core ValuesInstitute of Global Ethics

  7. Remembering the Stakeholders The Corporation Management Owners Suppliers Employees Customers Local Community “Look at a well-run company and you will see the needs of its stockholders, employees and community at large being served simultaneously” – Arnold Hiattformer CEO of Stride Rite Corp.

  8. Three Myths 1 It is “OK” because everybody does it. 2 It is “OK” because no one will know. 3 It is “OK” because it is legal.

  9. Four Easy Tests • The Chicago Tribune • Your Mother • Your Intuition • “It is not what you think”

  10. A Simple Process. • Get the facts • Identify the values • List the options and possible consequences • Match the options that best meet your values www. Theethicsguy.com

  11. Right vs. Right: Tough ChoicesRushworth Kidder • Truth versus Loyalty • Best friend and Colleague • Individual versus Community • Medical Patient and Staff • Short Term versus Long Term • A Good Father or an MBA • Justice versus Mercy • West Point Cadet

  12. Case Studies • Z-Bank • Housing Developer

  13. ResourcesOrganizations • Ethics Officer Association (EOA) • www.eoa.org • Board of Ethics and Professional Standards (BEPS) • www.prsa.org • Institute for Global Ethics • www.globalethics.org

  14. ResourcesCodes • PRSA Code of Ethics • RF Guidelines on Ethics

  15. One More Definition Conscience The still small voice inside of you that tells you that… someone may be watching!

  16. Ruder FinnEthics Consulting Practice

  17. RF Ethics Consulting Practice • Application • Culpability Scores • Minimum and Maximum Culpability Multipliers (-60%/+400%) • Communication • “Companies must communicate ethics program, values & goals.” • Training • “companies must provide comprehensive training.” • Culture • “Companies must promote a culture that encourages ethical conduct.” The Federal Sentencing Guidelines

  18. RF Ethics Consulting Practice • Existing Reputation • Communication Capabilities • Resources of Different Practices • Crisis, Media, Public Affairs, CSR Ruder Finn’s Unique Advantage

  19. RF Ethics Consulting Practice 1.Assessment • Review of history, documents, (such as codes of ethics, employee manuals) processes in place • Surveys, focus groups, interviews • Report • Recommendations 2. Program Development • Communication • Training 3.Program implementation Services Offered

  20. RF Ethics Consulting Practice • RF Executive Board • David Finn Chairman • Executive Committee • Emmanuel Tchividjian-Executive Director • External Advisory • Prakash Sethi • Frank Daly • Fred Wistow • Others Structure

  21. RF Ethics Consulting Practice Contact • Emmanuel Tchividjian-SVP • Executive Director • Ruder Finn, Inc. • 301 East 57th Street • New York, NY 10022 • Phone: 212-583-2782 • Fax: 646-792-4555 • Tchividjiane@ruderfinn.com

  22. Ruder Finn, Inc. • Gail L. Moaney, APR Executive Vice President/Director Travel & Economic Development Practice 301 East 57th Street New York, NY 10022 Phone: 212-583-2749 Fax: 646-792-4351 moaneyg@ruderfinn.com Thank you!

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