Brent Robertson, Chief Creative Officer, www.fathom.net. INTEGRATING SOCIAL MEDIA INTO YOUR BUSINESS STRATEGY. Intentions for this presentation. A different perspective Make it fun and interesting (successful) Social media initiatives <> Business objectives Open a conversation.
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If someone tweets that has no followers, did they actually tweet?
If people don’t read online, then why do we write online?
Don’t forget the cover sheet on your TPS reports.