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PDEQ Education & Community Outreach

PDEQ Education & Community Outreach. Beth Gorman Senior Program Manager. Multi-Faceted Outreach. Educate about air quality concerns – ozone & PM Increase awareness regarding sources & solutions Encourage actions to reduce emissions Reach wide range of ages Use a variety of methods.

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PDEQ Education & Community Outreach

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  1. PDEQEducation & Community Outreach Beth Gorman Senior Program Manager

  2. Multi-Faceted Outreach • Educate about air quality concerns – ozone & PM • Increase awareness regarding sources & solutions • Encourage actions to reduce emissions • Reach wide range of ages • Use a variety of methods

  3. Outreach Activities: (since January) • Co-Sponsor/Partner Community-Wide Events (5) • Presentations to Schools, Neighborhood Groups, Businesses (34) • Developing Educational Materials (21) • Distributing Materials to Community (138) • Tabling at Community Outreaches (20) to 40,000 peeps • Creating Content for Website & Social Media (99 tweets) • Writing News Releases (10) • Generating Media Coverage (63+) • Purchase Advertising • AQ Advisory List Serve (625)

  4. Community Events • Co-Sponsoring/Partnering • Bike Fest • Cyclovia • Earth Day • Walk n’ Roll to School Day • The Loop – Multiuse Path Dedications

  5. Presentations • Libraries, schools, businesses, community groups • Topics vary depending on audience • Since January– 840 attendees at 34 presentations

  6. Media Relations • News Releases • Seasonal topics • Love the Air – Keep it Healthy (Valentines Day) • Earth Day Tips • Ozone Season • National Air Quality Awareness Week (May 1-7) • BBQ Healthier w/out Lighter Fluid (Memorial Day) • National Tire Safety Week (May 29-June 3) • PDEQ Actions/Enforcement/Public Meetings • Event Promotions • Air Quality Advisories

  7. Social Media - Twitter Follow us on Twitter at https://twitter.com/PimaDEQ PLEASE?

  8. Air Quality List Serve • Over 620 people • Send advisories • Share events & info related to air quality • Positive responses • Opportunities for discussions

  9. Special Campaigns • Requiring pledges to drive less • Track mileage not driven • Estimate pollution savings • Offer $100 prize incentive • Purchased advertising • Partnered with Sun Tran

  10. “Use The Loop for Your Commute” • 75 major employers with in ½ mile of The Loop • Contacted them via email and snail mail • Provided them with sample resources to encourage employees to use The Loop & order form • Offered presentations to employees, tabling at fairs • 23% responded positively to first contact • Use TRP Survey to evaluate effectiveness

  11. “Use The Loop for Your Commute” Responsive Businesses (18 locations – 12,000 Employees) • M3Engineering & Technology Corporation • Mintec(Hexagon Mining) • Raytheon(2 locations) • Royal Automotive Group • Sun VanParatransitof Tucson • Community Food Bank • City of TucsonDowntown • Afni, Riverside Crossing • Home Depot • Honeywell • Banner–UMC (4 locations) • BE Aerospace • GEICO • IBM I love using The Loop for my commute!

  12. Annual Survey • Contract with FMR Associates • Telephone and internet survey • 500 households • Currently in process • Evaluates effectiveness of outreach efforts • Results will be available at the end of June • Hopefully, they will be positive

  13. Questions? Beth Gorman (520) 724-7446 Beth.gorman@pima.gov

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