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By Cassie Stiftl

Lifestyle Drugs, Budget Cuts, and Neoliberalism: Reshaping Women’s Relationships to Oral Contraceptives. By Cassie Stiftl. Shifting Relationships to birth control. New oral contraceptives are being sold as lifestyle drugs Yaz Advertisements Seasonal Advertisements

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By Cassie Stiftl

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  1. Lifestyle Drugs, Budget Cuts, and Neoliberalism: Reshaping Women’s Relationships to Oral Contraceptives By Cassie Stiftl

  2. Shifting Relationships to birth control • New oral contraceptives are being sold as lifestyle drugs • Yaz Advertisements • Seasonal Advertisements • Cuts to public health care resources • Planned Parenthood • Medicare/Medicaid • Debates over insurance coverage

  3. How to Account for these shifts • I argue these shifts can be explained by the ever increasing dominance of neoliberal ideology and values in economic policy and political debates. • Creating new products and markets • Austerity politics and privatization • However, these trends do not right the wrongs of stratified reproduction • Classed and race notions of womanhood • Unequal access to reproductive technologies

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