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Mini Campaign

Mini Campaign. Increase regular physical activity by RARE staff during working hours. Solution. Campaign. Research. Benefits. Barriers. But we’re different. I’m supposed to be creative. 1. We’re not so rationale. We don’t pay attention. We are ruled by habits.

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Mini Campaign

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  1. Mini Campaign Increase regular physical activity by RARE staff during working hours Solution Campaign Research Benefits Barriers

  2. But we’re different. I’m supposed to be creative.

  3. 1. We’re not so rationale. • We don’t pay attention. • We are ruled by habits. • We follow our friends. Emotions

  4. We prefer immediate rewards.

  5. KNOWLEDGE Knowledge and motivation are often not enough. 52.4% of US smokers tried to quit in 2009. Only 6.2% succeeded.

  6. 1. We’re not so rationale. 2. Knowledge is not enough. 3. But we can help people behave smarter.

  7. Volunteer please. J FKC DCNA T OWH ONAS AUN DP JFK CDC NATO WHO NASA UNDP

  8. Behavior Change Change people. But I didn’t change you, did I?

  9. There are many approaches to behavior change.

  10. Economics Neuroscience Behavioral Sciences Marketing Education Enforcement Marketing Communication Political Science Design Management

  11. Know Do Fear Do Want Do Marketing

  12. Marketing

  13. I want $.50 I want that one.

  14. I want you to fish in a new place. …exclusive fishing rights

  15. Exchange: We have to give people something if we want something from them.

  16. Segmentation: People do not want the same things – we have to find out how they are different. I want a new boat I want fishing rights

  17. Competition – We are competing against what they already do and have. We must provide something that they believe is better than what they have already. - No, you don’t want that one, you want this one.

  18. Person Company Government Belief Job/Income

  19. Exchange What do they want? Segmentation Competition What are others offering? How are people different?

  20. What do social marking professionals do? To a problem the people care about. Listen to people. Offer them a solution

  21. Problem Solution Audience Behavior Change

  22. Solution

  23. Educate mothers on risks to child. Provide Skill training. Distribute car seats at low price.

  24. Solution Listen to them.

  25. Listen to them. My child is always safest in my arms. God decides when to take my baby.

  26. What can we do to help people? Beliefs are messed up. She doesn’t understand science. She won’t listen. What solution?

  27. Have a priest bless the car seats. It is what she perceives as important that matters. a service to match her beliefs.

  28. Listen Problem Solution Audience Offer

  29. Listen to them. For what they want. But, what do we listen for?

  30. Laugh Succeed Popular People want “interesting” things.

  31. Popular Laugh Succeed

  32. What makes them laugh? What do they call success? Who do they care about?

  33. Don’t believe everything you think.

  34. Check things out.

  35. What do people like? Laughter Success Popularity Give them.

  36. …to know you understand them and who they want to be.. They like…

  37. …to be inspired by success They like…

  38. People like….. 1.Surprise. 2.Activity. 3.People. 4. Laughter.

  39. People like….. To be loved.

  40. Simple • Public • Giving… • Human When you pray, move your feet.

  41. Marketing Marketer Audiences Competition Laughter Success Popularity Power Love Respect Security Jobs Money Save the environment Exchange

  42. What do people live for? People live for their dreams

  43. In social marketing we try to… Listen to their dreams. Give them their dreams. Be inspire by their dreams

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