Top 7 seo tips for content creators

1. Top 7 SEO Tips for Content Creators

2. Write for your audience first and search engines second Don’t get so consumed by SEO that you forget your end user. Search-friendly content will help drive people to your site, but it won’t keep them there. Increased traffic is only valuable if your visitors stick around long enough to buy your products, make a donation, share your content or otherwise engage with your business or organization. That’s why “bounce rate” – the percentage of visitors who leave after viewing a single page – is one of the most important performance indicators for a site.

3. Keep it fresh Search engines favor recent content; so do people who visit your site more than once. Well-maintained event calendars, up-to-date press rooms and active blogs all earn brownie points from search engines and regular users. It's also a good idea to regularly spot-check content throughout your site and make updates as needed.

4. Capture people with great headlines and titles People have scanned headlines since the first newspaper was printed. The same is true in the digital world, and with so much content available and so many people consuming it on mobile devices, you have a smaller window for capturing your audience's attention. Search engines emphasize headlines, too - but the first thing they read is the page title (this is also what appears on the search results page with your meta description). Keep page titles concise - ideally 60 characters or less - and use clear, keyword-rich language in page titles and headlines.

5. Know how to use keywords First, know your topic, and identify a list of top keywords for that topic. Second, marry that list with your own brand story and brand language. Also, don't cheat, because Google will catch you. "Keyword stuffing," or using irrelevant words in your copy to drive traffic, is an old trick. As for the "right" amount of keywords? There isn't a magic number; instead, write page copy that feels natural.

6. Make it a picture book...with words People love images. Search engines can't see them. Content should be visually compelling, but many people forget to include brief copy and/ alt tags with images to tell search engines what the images, and the pages where those images live, are about.

7. Give them a way to contact you This should be a given. They found you - now what? At minimum, provide an online contact form. If it makes sense for your business, share a mailing address and phone number. If you're active on social media, let people know. 

8. Stay vigilant The Web is a fluid space, and writing for the Web is a fluid science. Your initial content might be written, but your work isn't done. Use Google Analytics to keep an eye on your page views and average time spent on a page. Track bounce rates and the amount of time people are spending on your site. In addition, you'll want to do a comprehensive search audit on a regular basis - once a year is ideal - to ensure your site is optimized. 

9. SEO is part science but these tips should help you optimize your site. If you have questions, feel free ask to us onwww.seopowerlink.com!