Squash & Sharbat Product Brand Activation Company in Mumbai

1. 09/11/2020 Squash & Sharbat product Brand Activations Archives - Marketing Agency Tag: Squash & Sharbat product Brand Activations Home/Squash & Sharbat product Brand Activations Car Freshener Product Brand Activations enterprise | Car Freshener Product Marketing Management enterprise  August 31, 2019  dilipfulcrum Sales Channels to Sell Your Products Choosing a business’ proper sales channel is one of the most important decisions business owners will make. Indirect sales refers to the distribution of goods and services by third-party channels, such as af?liates or distributors. Making the right choice can affect not only your marketing strategies, but also your business’ potential revenue. You may choose to sell your goods exclusively through direct or indirect channels, or opt for some sort of combination. Here are seven of the most popular indirect sales channels, including tips for determining the best one(s) for your product. 1. Online Marketplaces Online marketplaces, which include platforms like eBay, Amazon and others, are popular indirect sales channels utilized by businesses of all sizes. As a small business owner, you likely only have access to customers in your immediate vicinity. By selling through an online marketplace, you can reach a wider net of potential clients who might otherwise not know you exist. As an added bonus, using this channel can help cut down on your marketing costs. Of course, using an online marketplace comes with some disadvantages as well. Amazon and other marketplaces can charge hefty fees to suppliers. Additionally, marketplaces often limit the branding you can do online, so consider whether or not brand development is important for your business. https://fulcrumresources.net/tag/squash-sharbat-product-brand-activations/ 1/7

2. 09/11/2020 Squash & Sharbat product Brand Activations Archives - Marketing Agency 2. Distributors Distributors are mainly wholesale businesses that specialize in selling to retailers, not directly to consumers. Because they have an incentive to sell your products for you, distributors save you money on hiring and training a sales force to market your products to their customers. Additionally, having a distributor may mean you don’t need to maintain a retail location, which is capital that can be reinvested into your business. There are limitations that you should keep in mind. Because distributors mark up goods to make a pro?t, they may not be ideal for companies selling lower-value products. You will have to make sure that your product is priced suf?ciently below its suggested retail price so that a distributor—and their retail partners—will be willing to carry it. Further, distributors may choose not to work with you if your target market is too small. 3. Foreign Distributors While domestic distributors sell goods within the U.S., foreign distributors specialize in sales overseas. There are various bene?ts of using a foreign distributor, including the opportunity to gain access to new customer bases around the world. Additionally, foreign distributors handle customs formalities and paperwork, leaving you more time to focus on operations. Despite these bene?ts, using a foreign distributor is not without its drawbacks. Typically, businesses have to agree to sell to the distributor at a deep discount. As a result, this sales channel may not be ideal for low-price products or those with a limited audience. 4. Af?liate Sales Af?liates are individuals or companies that sell goods on other businesses’ behalf. In exchange for their services, af?liates receive commissions on sales. While af?liates help businesses reach larger and more varied customer bases, they tend to charge high commissions for their services. Moreover, some af?liates have been known to participate in fraudulent practices like false advertising. Evaluate any potential af?liate before choosing them to sell your product. The last thing you want is for customers to hold you responsible for the deceitful actions of an af?liate marketer. 5. Outsourced Sales It’s no secret that many small business owners are strapped for time. With that in mind, a number of companies opt to outsource their sales needs to other businesses rather than handle them in-house. One of the bene?ts of this sales channel is its ?exibility. Companies can choose to outsource a particular aspect of the sales process, such as lead nurturing or supporting a speci?c event or product launch. Still, businesses should keep the drawbacks in mind before going this route. Not only is outsourcing expensive, but businesses tend to lack control when it comes to executing their sales strategies. https://fulcrumresources.net/tag/squash-sharbat-product-brand-activations/ 2/7

3. 09/11/2020 Squash & Sharbat product Brand Activations Archives - Marketing Agency 6. Value-Added Resellers (VARs) Most common in the tech industry, value-added resellers (VARs) purchase a company’s products, then alter or otherwise enhance them before reselling them to customers. A good example is a computer manufacturer, such as Apple or Dell, who each purchase processors from Intel in order to manufacture its respective computer. Because VARs often perform technical tasks that would be beyond a customer’s capability, they can open up new audience bases for your products. Some VARs, however, often deny companies access to their customers’ info. Additionally, companies may ?nd themselves dealing with channel con?ict issues if they work with multiple resellers. 7. Catalog Considered old-fashioned by some business owners, catalogs are still an effective way to target certain markets for physical products. Not only do catalogs offer an attractive, tactile alternative for customers to view products, but they also let you entice more traditionally minded buyers as well as those who can’t or won’t visit your storefront in person. Still, going the catalog sales route is not without some pitfalls. For one, many catalogs require that you sell them product at a heavily discounted rate. Further, it’s not uncommon for catalogs to charge additional fees for advertising or product photography. Before pursuing a catalog listing, businesses should make sure the ?nal cost of being featured is cost-effective. When choosing a sales channel, there are multiple factors to keep in mind. Not only do you have to assess how your competitors are selling their products, but you should also consider the costs of these various methods in addition to customer preferences. Once you determine the ideal sales channel(s) for your business’ needs, then you can add any complementary marketing efforts and watch your products ?y off the shelves. Process of Sales Management   1. Sales Planning Marketers must plan things well in advance for the best results. It is essential to have concrete plans. Mere guess works do not help in business. Know your product well. Sales professionals must know the USPs and bene?ts of the product for the consumers to believe them. Identify your target market. Sales Planning makes the products available to the end users at the right time and at the right place. https://fulcrumresources.net/tag/squash-sharbat-product-brand-activations/ 3/7

4. 09/11/2020 Squash & Sharbat product Brand Activations Archives - Marketing Agency Sales Planning helps the marketers to analyze the customer demands and respond ef?ciently to ?uctuations in the market. Devise appropriate strategies to increase the sales of the products. 2. Sales Reporting Sales strategies are implemented in this stage. Check the effectiveness of the various strategies. Find out whether they are bringing the desired results or not. The sales representatives should be aware of their roles and responsibilities in the organization. It is essential for the organization to evaluate the outcome of proposed strategies for any particular department. Organizations depend on KPI also called Key Performance Indicator or simply Performance Indicator to measure the effectiveness of implemented strategies. Ask the sales team to submit reports of what all they have done throughout the week. The management must sit with the sales team frequently to assess their performance and chalk out future course of actions. Mapping individual performance over time is essential. 3. Sales Process Sales representatives should work as a single unit for maximum productivity. A systematic approach results in error free work. The management must make sure sales managers follow a proper channel to reach out to the customers. It pays to adopt a step by step approach. Sales professionals should follow the below mentioned steps for maximum sales and better output. Do not ignore any step. 1. Initial Contact/Lead Collect necessary data of potential customers once the target market is decided. 2. Information Exchange Inform the customers about various product offerings. Make the customers aware of your brand and its bene?ts. The information exchange can be either: Over the telephone or Face to face interaction with the potential customer. 3. Lead Generation https://fulcrumresources.net/tag/squash-sharbat-product-brand-activations/ 4/7

5. 09/11/2020 Squash & Sharbat product Brand Activations Archives - Marketing Agency Make a list of the people who show inclination towards purchasing your organization’s products or services. The sales representatives must identify those who have the potential to buy their products. 4. Need Identi?cation Fix a meeting with the prospective buyers. Sit with the client and try to ?nd out more about his needs and expectations. Suggest them various options which would ful?ll their demands. 5. Quali?ed Prospect Identify individuals who are keen on purchasing your company’s products or services. 6. Proposal Once the buyer agrees to purchase particular products, the seller presents a written proposal to him quoting the rates as well as other necessary terms and conditions. Such a document is often called a proposal. 7. Negotiation Negotiation is a stage where two parties (buyer and seller) discuss and negotiate for the best deal bene?cial to all. 8. Closing of Deal This is the stage where the transaction between the seller and buyer takes place. The selling happens in this stage. 9. After Sales Service Keep in touch with the customers even after the purchase for higher customer retention.   Brand Activations Car Freshener Brand Activations , Squash & Sharbat Brand Activations , Dishwashing Gels & Powder Brand Activations  , Men’s Deo  Brand Activations , Kitchen & Dining Disposables Brand Activations . Car Freshener Marketing Management  , Squash & Sharbat Marketing Management  , Dishwashing Gels & Powder Marketing Management  , Men’s Deo  Marketing Management , Kitchen & Dining Disposables  Marketing Management. Car Freshener  , Squash & Sharbat , Dishwashing Gels & Powder , Men’s Deo , Kitchen & Dining Disposables https://fulcrumresources.net/tag/squash-sharbat-product-brand-activations/ 5/7

6. 09/11/2020 Squash & Sharbat product Brand Activations Archives - Marketing Agency Who We Are We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of ?eld marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials. Who We Work With We work with a varied range of customers across industries and disciplines including; FMCG, IT & Telecoms, Security &  Industry, Manufacturing and Estate Agencies. We aim to take your audience on a journey. Whether it’s helping to ?nd your next prospect or creating loyal fans for your brand, we aim to in?uence your target audience to ensure their next step is in the right direction towards your company.We offer a fantastic blend of marketing and technical expertise, which is why our team can gain a full understanding of your business and actually produce work that generates meaningful results.What makes a fresh and young marketing company? At Fulcrum, it’s our team. We’ve managed to gather a unique band of strategic marketers, brand promotions and creative designers,  marketing specialists,?eldwork experts, online marketing team, and telemarketing professionals who work together to craft and carry out innovative marketing strategies for a wide variety of businesses in multiple industries nationwide. Fulcrum Resources Call Us :+91-8484008961 Email:- info@fulcrumresources.co.in https://fulcrumresources.net/tag/squash-sharbat-product-brand-activations/ 6/7

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