National Representative 2012 - 2013 Growing Revenue for Your PTA

1. National Representative 2012 - 2013 Growing Revenue for Your PTA

2. Growing Your PTA Revenue

3. By the end of this workshop you will know: • Ways to increase your PTA revenue • Steps to make your PTA sponsor friendly • How to effectively write grants to gain revenue

4. Ways to Increase Your PTA Revenue

5. Ways to Increase Your Revenue5 Steps to Get You on Target • Increase PTA Memberships • Increase Non-Dues Revenue • Increase Your Exposure • Execute Profitable Events • Establish Your PTA as Parenting Experts

6. Ways to Make Your PTA Sponsor Friendly

7. SponsorshipDefinition Financial or in-kind support by an outside party, usually a corporation or business. It is different from a charitable contributionin that a sponsor desires to receive good-will and public acknowledgment in exchange for its support.

8. And now a word from our sponsor…

9. Is Your PTA Sponsor-Friendly?What Sponsors Look For to Commit Dollars to Your PTA • Visibility and Exposure • Demographics • Exclusivity • Relevance to their Brand • Expected Outcomes • Hospitality • Activation • Return on Investments

10. Finding Your Best Sponsor How to Target Potential Sponsors • Make a list • Research • Find the contact • Cold-calling • Schedule a meeting • Send a proposal

11. How to ASK for SupportWriting the Sponsorship Proposal • Brief intro • State your challenge • Identify how support helps • Identify opportunities • Identify your needs • Thanks! • Keep it short! • Spell check and edit

12. How to DEVELOP an AgreementImportant Elements of the Sponsorship Agreement • Agreement terms • Outline the deal • Protect PTA name/logo • Review and approve • Include key clauses • Termination • Attorney Review

13. National PTA Participant Activity

14. You should be accessible, responsive, and check-in with the sponsor regularly.

16. It’s ok to list a few of the sponsor’s products.

18. It’s ok to tell people to buy something from your sponsor.

20. It’s good to let the sponsor review content or messaging before sharing it.

22. It’s ok to provide value-added opportunities. For example, acknowledging the sponsor of your event on your PTA Facebook ..even though it wasn’t in the original agreement.

24. In general, don’t be flexible or accommodate changes when working with your sponsor.

26. Fulfill ALL agreement obligations.

28. You can include a “Thank You” recognition for the sponsor on signage, online, in newsletters, on brochures and in other publications which may include the sponsor’s logo, tagline, URL link, phone number or address.

30. It’s ok to provide endorsement language, an advertisement or testimonial for the sponsor.

32. It’s ok if you don’t send a thank you letter to your sponsor. Correctly fulfilling your sponsorship obligations is enough.

34. Winning a Grant for Your PTA

35. GrantDefinition A grant is financial assistance from a federal agency, foundation, or corporation to a non-profit organization to carry out a specific purpose.

36. Research Write LOI Grant Writing Process Contact Gather Info Plan & Strategize

37. Grant Funding Sources • Federal Funding • Private Funding • Corporate Funding Types of Grants Unrestricted & Restricted General Operating Capital Core Support Seed Challenge / Matching

38. Ways to Make Your PTA’s Grant Application Stand Out

39. How to WRITE a Grant ProposalWhat to Include • Cover Letter • Executive Summary • Association Background • Need Statement • Project Goals & Objectives • Implementation Plan • Evaluation Plan • Project Budget & Narrative • Attachments

40. How Worthwhile Grant Proposals Get

41. Go Tell YourPTA’s Story!

42. Questions?

43. (800) 307-4PTA (4782) info@pta.orgPTA.org For a copy of this presentation, visit http://pta.org/1949.htm