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How to get our supporters – mainly little connection to the issue – to put pressure on MPs?

Stories, Stars & Stereotypes … or how you can empower your supporters to tell their stories using Engaging Networks Joe Hall National Campaigns Manager, Scope. How to get our supporters – mainly little connection to the issue – to put pressure on MPs?.

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How to get our supporters – mainly little connection to the issue – to put pressure on MPs?

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  1. Stories,Stars &Stereotypes…or how you can empower your supporters to tell their stories using Engaging NetworksJoe HallNational Campaigns Manager, Scope

  2. How to get our supporters – mainly little connection to the issue – to put pressure on MPs?

  3. Good for people close to cause and politically motivated Struggled to get others Impersonal Multiple emails to supporters Promoted through website Promoted via Scope social media Video animation Infographic Katie Price, MumsNet, GransNet and others promoted Email your MP with template message…

  4. What could we do instead? Families Wish they had better support Disabled Children Gifts Stars Christmas Snowflakes Event MPs

  5. What could we do instead? Families Wish they had better support Disabled Children Gifts Stars Christmas Snowflakes Event MPs

  6. Reaction from our supporters and staff

  7. Reaction from MPs

  8. Good for anyone – connection to cause or not Got more people doing it with less time and less promotion Very personal Intrinsically enjoyable Allows you to tell your own story

  9. Data capture e-action – made to look attractive Promote, promote, promote Export data Sort and clean data in Excel Office print onto star template on card Glitter, glue & cutting out 1,700 stars! Bring to Parliament

  10. Give it a concept & make action page look attractive Simple call to action Show where their messages will go Disabled children are missing out on vital support. Will you make a wish for them this Christmas? Please show you care. Ask a “why” question We’ll print your message on a special star and bring it your MP in Parliament Give examples of what to say & length

  11. Data capture e-action – made to look attractive Export data Sort and clean data in Excel Office print onto star template on card Glitter, glue & cutting out 1,700 stars! Event in Parliament

  12. Data capture e-action – made to look attractive Export data Sort and clean data in Excel Office print onto star template on card Glitter, glue & cutting out 1,700 stars! Event in Parliament

  13. Where are we going with public campaign actions? Quantity Quality Both (the promised land) Neither

  14. What we’ve learnt since… Most people see disabled people as a separate, homogenous, passive, hopeless group Surprising, positive personal stories are one way to begin to change this stereotype See blog.scope.org.uk/gamechangers for more on this research

  15. What we’ve done since… “I want this to be the time of my life – not the end of it” “For my brother James” “What did the Queen forget?” Unbranding all our campaign emails – as much like a personal email as possible Telling it from the heart ‘Lending’ our list to disabled people & families Making a story out of campaign news

  16. Inspiration

  17. Questions? Ideas? Or happy to talk afterwards joe.hall@scope.org.uk

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