New Jersey Outlaws

1. New Jersey Outlaws Ticket and Marketing Partnership Guide New Jersey Outlaws ~ 10 Nevins Rd. Wayne, NJ 973.886.9335 ~ www.newjerseyoutlaws.com

2. New Jersey Outlaws Ice Vault - Wayne, NJ • Wayne, NJ : is located in the midst of one of the largest and most passionate hockey markets in the US. The Outlaws will offer a fair price for admission across all spectrums. From cold beer to hamburgers, we will provide a wide range of edible selections to satisfy any craving and any appetite. From naming rights to trash cans, we feature marketing platforms for Fortune 500 companies and mom-and-pop businesses alike. From the game on the ice to the entertainment in the stands, we will offer an entertainment opportunity for hard-core hockey fans to 5-year olds. • State of the Art Arena: The Outlaws will play in the Class A Federal League. The Ice Vault, which will serve as the home of the Outlaws, will feature nearly 2,000 seats -- putting fans up close to the action on the ice. The Ice Vault will feature a group hospitality deck, a brand new bar and party rooms … all overlooking the on ice action!! In addition to serving as the home of the Outlaws, the Ice Vault attracts nearly 1.5 million visitors a year through their open skating, leagues and junior leagues.

3. Introduction • The Outlaws will play in the Class A Professional Federal Hockey League • We will be playing in the Ice Vault Arena (Wayne, NJ). The Outlaws will be adding 2,000 seats in the rink, a bar & grill and a hospitality area for fans to watch the action on the ice. • The season opener is October 28, 2011 and runs March 4, 2012. • Majority of our games will be played on weekends in order to maximize appeal to our family fan base. • The Ice Vault Arena attracts nearly 1.5 visitors on an annual basis. In addition to the Outlaws, the Vault is home to junior leagues, William Paterson, 11 local high schools and numerous youth and adult hockey leagues. Ice Vault Arena – Wayne, NJ New Jersey Outlaws Professional Hockey

5. Group Packages Outlaws Lounge Package Enjoy a pregame buffet that include seating within the arena, but also in the hospitality area that overlooks the ice. This private hospitality area is sure to be one of the best areas to catch the action on the ice! Future Outlaws On Ice (mini game between periods) Youth teams are invited to play during the first intermission of each Outlaws game. Team roster announced by arena public address announcer. Space is limited. High Five Tunnel Are you looking for the perfect way to get your children involved in the action? You now have the opportunity to aid in fueling the players’ morale as they explode onto the ice! Scout Nights Welcome boy scouts and girl scouts! Your troop or pack receives a special group rate and each scout receives a NJ Outlaws Scout Night Patch. Best of all, you’ll get to sit together, cheer together, and have fun together! There are many more themed group nights with the Outlaws, Call the Outlaws ticket office to discuss ways we can create a fun package for your group or company. Ice Vault Arena – Wayne, NJ New Jersey Outlaws Professional Hockey

6. Fundraisers Is your group looking for a fun, creative way to raise funds? The Outlaws ticket fundraising package is the perfect way to enjoy a night together and MAKE MONEY!! Organizing your night is as easy as 1,2,3 Pick the game you want your group to attend. Purchase your tickets at a discounted rate Have coaches, players, staff, etc sell the tickets to family, friends, co-workers, etc The minimum ticket order is 100 tickets. Here’s how it works The Outlaws will sell your non-profit the tickets at a discounted rate: 100 – 299 tickets: $10/each 300 + tickets: $9/each Your group then resells the tickets at face value ($13 each) and your group will earn a minimum of $3 on each ticket sold. Sell 400 tickets and your group will make $1,600!! Sell 200 tickets and you make $600. Ice Vault Arena – Wayne, NJ New Jersey Outlaws Professional Hockey

7. Arena Signage Signage options below enable your business to gain exposure to fans during every Outlaws game, in addition, your message will be visible to 1.5 million annual visitors. In- Ice Logos Your company’s logo will be boldly displayed under the ice surface at the Ice Vault. These huge logos are visible from every seat in the house! Dasher board 9’x 3’ sign on the boards. Larger sizes available. Glass Signage Sign on the glass behind each home game either the home or visiting team bench and on the glass behind one of the two penalty boxes. Arena Banner Advertisement 5’x 5’ sign strategically placed throughout the arena. Outlaws Merchandise/ Information Booth Your logo will be displayed on signage behind the Outlaws merchandise / Information booth. Your signage is also supported by P.A announcements throughout the game. Ice Vault Arena – Wayne, NJ New Jersey Outlaws Professional Hockey

8. Specialty Marketing Zamboni The Zamboni is the most recognizable ice hockey advertising tool available. Your moving billboard will be cruising the ice before, during and after the game. Outlaws Sharp Shooter SCORE-O Your company will be the main event featured in the concourse of the Ice Vault during each game. The sharp shooter sponsorship is also accompanied by P.A announcements throughout the game. Scoreboard The Scoreboard is the second most recognizable ice hockey advertising tool available. Paper the House Get your message right in the fans hands! Our staff will place flyers on every other seat in the arena…before the fans fold down their seat; they’ll pick up your advertisement. We have pre-selected dates available, or your can choose a date that fits with a promotion or event at your business. Game Puck advertising We have an opportunity for you to get on a game souvenir that fans really desire…our official pucks. Ice Vault Arena – Wayne, NJ Ice Vault Arena – Wayne, NJ New Jersey Outlaws Professional Hockey New Jersey Outlaws Professional Hockey

9. Team Uniform Marketing Game Jersey Patch Your company’s logo will be sewn onto the home, away and 3rd jersey. Jersey patches can be seen countless times on internet newscast and print media. Helmet Logos Put your company’s logo on the helmets of all the players Helmet logos are highly visible on television newscasts and print media. Every time there’s an action shot of a Outlaws player, your logo will be seen! Outlaws Shell Shot Crew The Outlaws game crew is at every game running through the stands sling shooting t-shirts into the stands, and handing out premium items to all fans attending the games. Each crew member will be wearing a team shirt with your company’s logo boldly displayed. Mascot Sponsorship Your company’s logo will be sewn on the Outlaws Mascot’s jersey. The mascot is at every home game and makes multiple appearances throughout the season and at youth games and promotions throughout the year! Ice Vault Arena – Wayne, NJ Ice Vault Arena – Wayne, NJ New Jersey Outlaws Professional Hockey New Jersey Outlaws Professional Hockey

10. Print Advertising Outlaws Year book (Quantity 2,000) As the Outlaws take the ice for their inaugural season in the Ice Vault, the annual yearbook will be an extremely valuable keepsake. The program is sold at every Outlaws home game. Pocket Schedule (Quantity 100,000) Pocket schedules are the perfect way to keep up to date on all upcoming games and promotional nights. The pocket schedules are distributed throughout the Northern NJ area and are available at the arena. These easy to carry schedules contain ticket pricing, arena seating and important phone numbers. Poster schedule We print over 2,500 poster schedules for a give-away item for a home game each season. We also have an item for the team to autograph throughout the season. Magnet schedule: The annual magnet schedule is an item with a long shelf life valuable to all advertisers! Your business can benefit by being right in the fans eyes as they check to see when the Outlaws plays next. Often these magnets will stay around on refrigerators and in offices well after the season has ended because they are a piece of team history. Ice Vault Arena – Wayne, NJ Ice Vault Arena – Wayne, NJ New Jersey Outlaws Professional Hockey New Jersey Outlaws Professional Hockey

11. Radio and PA Advertising Radio spots As the Outlaws take the ice for their inaugural season in the Ice Vault, all home games will be broadcasted by William Paterson Radio on 88.7 FM PA announcements Pre Game, in game and post game announcements are available during all 26 Outlaws home games. Reach over 2,000 hockey fans at each home game with your special message. Ice Vault Arena – Wayne, NJ Ice Vault Arena – Wayne, NJ New Jersey Outlaws Professional Hockey New Jersey Outlaws Professional Hockey

12. Promotions Giveaways You’ll be the focus of attention as fans compete to win a prize on the ice, participate in a game, or simply launch t-shirts into the stands … or we’ll help you choose an item to present the fans as they enter the game. In game promotions Each night during the game, fans know our mascot and our announcer will be offering great prizes in the stands…it may be trivia, singing, or having a lucky program. No matter what the catch, fans will remember you! They will win a prize from your business and you’ll get great publicity. Chuck-a-puck Sponsor will receive a banner above the concourse table where the pucks are sold. Pucks are then thrown onto the ice during intermission for a chance to win prizes and special offers provided by your company. Exclusive Sponsor of the Power Play This popular fan-interactive item is announced at every home game in which Outlaws go on a power play.. Exclusive Sponsor of the Penalty Kill This popular fan- interactive item is announced at home games in which the Outlaws team go on the penalty kill.. Web links This is the best bet for the business looking to drive traffic to their website. Ice Vault Arena – Wayne, NJ New Jersey Outlaws Professional Hockey