MCJ 158S Sean Stancill & Vincent Treas

1. MCJ 158S Sean Stancill & Vincent Treas

2. About the Fresno State Winery • In 1997 Fresno State became the first University in the United States to have a winery fully licensed to produce, bottle and sell wine. • All Fresno State wines are produced by students with the guidance and supervision from our faculty.

3. Projects We Did For the Winery Fact Sheet: • Basic description of the winery such as what the winery is: • address to where it is located • who makes the wine, • how it’s made • how it’s funded • where can people purchase the wine.

4. News Briefs: • Five news ideas that the winery could use for articles about the winery. • The articles varied in tropic ranging from The Taste of Spring event, the winery winning Winery of the Year, and the tours that the winery offers to the public.

5. News Release: • We had to create an actual news release that the winery could use about an event the winery would be having after April 10th • One of the news releases focused on the Taste of Spring event. • The other news release focused on the tours that the winery offers

6. Social Media Content: • The assignment was to each create 30 social media post that the winery could use. • One of us focused on creating tweets the winery could use on their account to bring more brand awareness of the winery to the public. • The other created 30 post for Facebook the winery could use to generate public attention and feedback.

7. Special Event Plan: • The assignment was to create an event plan for two events the winery was having. • We each created a plan of what’s to be expected at the event and details of what the event will consist of.

8. Radio PSA Script: • The objective was to create two Radio PSAs for the winery, one is a 30 second PSA while the other is a minute long PSA.

9. Winery Commercial • Here is a satirical commercial made by us for the Winery https://www.youtube.com/watch?v=hp05ZuWnd-U&feature=youtu.be

10. How the winery can expand their brand • Something that the Fresno State Winery is doing right is making accounts on every major social networking site • Using social networks is the best way to showcase your business, what you’re selling, and how to interact with current or future customers.

11. Most important advice Use Social Media more frequently!

12. Current number of followers/subscribers on each social media site: Facebook: 2056 Likes Twitter: 435 Instagram: 597 Pinterest: 132 YouTube: 2

13. How the winery can improve their usage of Twitter • Follow the right people, make sure to follow people who have purchased wine in the past or you know that will. • Follow people who you have met at an event, or have worked with. • If someone replies to you with a question, make sure to reply and answer them in a reasonable amount of time.

14. How the winery can improve their usage of Facebook • Suggest meals featuring a wine that blends well with the cuisine. • Take photos showing Fresno State students working with the winery and thank customers for their support. • Encourage healthy feedback from users by asking or polling their choice of Red vs White wine.

15. How the Winery can improve their Website • Transition the current website to a mobile friendly interface • A mobile friendly design essentially condenses and allows information to be appropriately formatted to the consumer’s screen • After running tests via Google, the results were confirmed; as I have attached the link to the results:http://bit.ly/18VrrU7

16. In today’s society where three out of five searches are cell phone engineered, it is crucial the winery adapts to the consumer as should every business whose primary motive is to generate revenue. • This can create more traffic as well as provide an easier checkout for customers looking to purchase wine.

17. The proverbial icing on the cake would be the creation of a survey regarding the easiness when navigating the website. • By creating the survey, we would be able to receive feedback from consumers and apply this to future development regarding the site. • As for the consumer, the completion of the survey would automatically enter them into a raffle. The winner of the raffle would receive a discount towards wine which historically encourages the visitor to spend more. This idea is simple, effective, and would potentially grease both sides of the wheel.

18. After analyzing the usefulness of the website, there are several questions consumers will have and that we can answer with a few adjustments. • Building upon that logic, the promotion of tours via the website is a virtual necessity. • It would be paramount to include information about scheduling a tour for consumers who are interested.

19. Create an additional slot for “Tours” under the “About Us” section of the interactive drop down menu, we can help accomplish that. • The newsletter was also a nice addition to in helping the winery keep customers and potential customers informed • It helps the winery branch out to a first-time consumers • as well as to a loyal customer who is looking to stay involved.

20. In the future, constructing events to promote the winery should be a near certainty. • Not only does this encourage the self interests of the winery but it also appeases loyal customers; subscribers of the newsletter as well as future customers.

21. Perhaps the strongest reason why people buy wine is based off recommendation or word of mouth • By hosting these events, naturally at the winery of course, stimulative conversation between those in attendance is created and can flourish.

22. For example an event to kick off the school year or even each semester is a solid start. • The event can be tentatively titled "Winecome Back" and can promote wines that were developed over the summer and new to inventory • This can also include returning consumer favorites similar to the progress of Fresno State students who either graduate or return to school.

23. Cheers • We would like to thank the Fresno State Winery for allowing us to provide content for your organization