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SFnight - Your Ultimate Guide to SF Nightlife

SFnight is an information-centric website that provides nightlife information about bars and clubs in SF. It caters to consumers and players, offering personalized and customized features for a unique user experience.

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SFnight - Your Ultimate Guide to SF Nightlife

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  1. our agenda ? UC BERKELEY SIMS IS 213 MARCH 2001 1: 15 BIN XIN + ROSA REN + HONG CAI + MONICA FERNANDES

  2. ? • Overview • SFnight is an information-centric website that provides nightlife information about SF bars and clubs. It caters to consumers & players. • The 213 designteam has been focusing on the customization aspects of SFnight specific to nightlife consumers. UC BERKELEY SIMS IS 213 MARCH 2001 2: 15 BIN XIN + ROSA REN + HONG CAI + MONICA FERNANDES

  3. ? ? • Project Goals • Analyze and review the personalization & customization features, after further study of frequent nightlife consumers. • Redesign the customization features UC BERKELEY SIMS IS 213 MARCH 2001 3: 15 BIN XIN + ROSA REN + HONG CAI + MONICA FERNANDES

  4. ? Our Personas Chris Roberson, the easy going, Stefan Kizmiaz,an aesthetical pragmatic Rich Liaw[left], getting to be more sociable Leonardo Varella, the explorer UC BERKELEY SIMS IS 213 MARCH 2001 4: 15 BIN XIN + ROSA REN + HONG CAI + MONICA FERNANDES

  5. ? ? Our Personas • Personal Goals • To socialize selectively • To relax • Not to be bored • Scenario >> Planning a Future Event • “…One of Stefan's friends from New York is coming to SF with his girlfriend for the weekend. Stefan will be spending Saturday evening with them. He wants to take a quick break from work and logs on to his MySFnight to get some quick ideas of things to do on Saturday evening.” Stefan Kizmiaz,an aesthetical pragmatic 32, enjoys quiet mood music. Well educated and computer savvy consultant who works for Accenture in financing/statistics, usually very busy. UC BERKELEY SIMS IS 213 MARCH 2001 1: 19 BIN XIN + ROSA REN + HONG CAI + MONICA FERNANDES UC BERKELEY SIMS IS 213 MARCH 2001 5: 15 BIN XIN + ROSA REN + HONG CAI + MONICA FERNANDES

  6. ? ? Our Personas • Personal Goals • Be happy, and have fun • Meet lot of people Scenario: Registration • Chris just heard from a friend that she could receive information about free events and promotions by e-mail. All she would need to do is to sign up for a newsletter at the SFnight. She saw some thing about signing up MySFnight and also the newsletter. She clicks on something and the registration process starts. Chris Roberson, the easy going, 22, Community College student, works part-time at a restaurant/cafe. Kind of people person. Moves from one place to another, depending on where the action is. Always trying to get people together to go somewhere new. Her parents just bought her a cheap computer system to help her with schoolwork. A friend managed to have her signed up for a free horoscope UC BERKELEY SIMS IS 213 MARCH 2001 6: 15 BIN XIN + ROSA REN + HONG CAI + MONICA FERNANDES

  7. ? ? Our Personas • Personal Goals • Have a good time • Be surprised • Explore • Scenario: Planning an Immediate Event • Leonardo usually doesn't go to the same bar. Thursday evening, Leonardo is plugged, when he receives a message from the SO about the evening. Leonardo goes to SFnight, where he usually finds a couple of things and sends the options to SO and colleagues. Well, SO said 'have fun', which is the sign saying SO is in the mood for live music or a dancing thing.’ Leonardo Varella, the explorer A 37-year-old PhD anthropology student at Berkeley, from Venezuela. He passed the initial orals about six months ago, and has been taking it easy since then. He is a night person; likes Latin and World music and enjoys dancing; so does his significant other. UC BERKELEY SIMS IS 213 MARCH 2001 7: 15 BIN XIN + ROSA REN + HONG CAI + MONICA FERNANDES

  8. ? ? Our Personas • Personal Goals • To escape from the work pressure • To relax with girlfriend and/or other friends • Discover new and interesting things • Have good laugh and a good time • Scenario: After-Event Task: Writing a Review • Rich and his colleagues went to a bar. Service is bad. Rich's boss suggested they should let the words spread as a retaliation. Rich said, 'I just jot down something on SFnight and everyone will know. Maybe they then take service seriously.' Rich LiawBecoming to be more sociable 30, born to a conservative oriental family. Had a MS degree from NJIT and since graduation has been working for various Silicon Valley firms. Often works over time, even during weekends. Becoming more easy-going with friends and less concerned with stock market. UC BERKELEY SIMS IS 213 MARCH 2001 8: 15 BIN XIN + ROSA REN + HONG CAI + MONICA FERNANDES

  9. ? ? Primary Persona • Someone representative of all users. • Cosmopolitan perspective, yet very particular • Does not like to be overloaded w/ information • Receives visitors and therefore need to share information • Has music preferences; likes good reviews • Connected to the Internet wirelessly • By working in the dot.com environment as a consultant, he is also the ultimate audience for SFnight. Stefan Kizmiaz,an aesthetical pragmatic UC BERKELEY SIMS IS 213 MARCH 2001 9: 15 BIN XIN + ROSA REN + HONG CAI + MONICA FERNANDES

  10. ? ? Planning Tool: “Add to My List” It allows the personas to add event or venue information to a list that can be shared with friends. Newsletter and Registration Process It allows personas to customize information that they will receive by newsletter or in the personal area of SFnight. "MySFnight" It provides customized information, such as Editor’s Pick events, user’s own venue and DJ selections, etc. UC BERKELEY SIMS IS 213 MARCH 2001 10: 15 BIN XIN + ROSA REN + HONG CAI + MONICA FERNANDES

  11. ? Planning Tool: “Add to My List” Value added: It was considered useful to users, and it matches the need to send several event or venue options to friends. What works Process: ease of use , straightforward Information: adequate What needs improvement Process: improve feedback and integration with other pages; analyze more e-mail options for users to send Labeling: not properly convey the meaning UC BERKELEY SIMS IS 213 MARCH 2001 11: 15 BIN XIN + ROSA REN + HONG CAI + MONICA FERNANDES

  12. ? Newsletter and Registration Process Value added: easy customization What works Process: easy to use , straightforward Information: adequate, security What needs improvement Process: Possibility of two email confirmations Information in feedback page needs to be better clustered to avoid confusion UC BERKELEY SIMS IS 213 MARCH 2001 12: 15 BIN XIN + ROSA REN + HONG CAI + MONICA FERNANDES

  13. ? Value added:Calendar format with recommendations based on preferences seems promising "MySFnight" What works Homepage: clear feedback in customized area What needs improvement Process: Confusing: What can be done at MySFnight page? Labeling: Editor Picks v.s. customers’ own picks Confusing lists: My List v.s. MySFnight UC BERKELEY SIMS IS 213 MARCH 2001 13: 15 BIN XIN + ROSA REN + HONG CAI + MONICA FERNANDES

  14. ? • Biggest lesson learned so far • Testing lo-fi is very important before going to hi-fi – find out many issues • Needs assessment is extremely important before creating personas and their tasks. • Personae and task scenario help focus design efforts • Work inTeam: better results and more fun when review and plan ahead via email immediately after group meetings Use of a computer to support lo-fi prototype the upright “screen” mimics more closely the view on a monitor than a flat layout on a table SIMS: Provide a huge dry-erase wall in the labs. Would really help with design discussions. Recommendations UC BERKELEY SIMS IS 213 MARCH 2001 14: 15 BIN XIN + ROSA REN + HONG CAI + MONICA FERNANDES

  15. ? • Summary • Customization involves complex user interaction and information needs • Design tools such as personas and lo-fi prototyping help understand the issues and focus efforts in the early stage of design and avoid expensive problems later on. UC BERKELEY SIMS IS 213 MARCH 2001 15: 15 BIN XIN + ROSA REN + HONG CAI + MONICA FERNANDES

  16. ? Questions ? Thank you UC BERKELEY SIMS IS 213 MARCH 2001 00: 00 BIN XIN + ROSA REN + HONG CAI + MONICA FERNANDES

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