League/LSC IIA Update

1. League/LSCIIA Update Wednesday, April 18, 2012

2. Contents State Participation Credit Union Agreement Status League Expectations Key goals League Marketing Tracking Report/Scorecard What’s New Enhanced GM Program Sprint Business Referral Promotion Sprint Employee Referral Promotion Dell Back to School Campaign GAC Sweepstakes Winner Updates & Reminders TurboTax Follow-up Sprint Addendums Online Campaign Herb Wegner Award 2012 LSC Communication Schedule

3. State ParticipationAs of March 31, 2012

4. State Participation - Sprint As of March 31, 2012

5. Credit union agreement status • Over 3,300 supporting credit unions! • Nearly 470,000 members have saved over $350M and generated over $5B in new auto loans! • Over 1.3M members have saved over $179M with Sprint! Credit Unions Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html

6. League Expectations • Marketing • Web Banner • Booth at AC&E • Speaking opportunities for NBC’s, partners, etc. at AC&E’s, leadership events, lunch and learns, webinars, etc. • Communication Vehicles • Newsletters • E-mail • Call to action letter from League CEO • Website • Information displayed at League events • Sales • Set up visits with targeted credit unions (NBC’s / League Reps) • Track contacts, sales and opportunities

7. ReminderLeague Tracking Report • Action Requested • Submit quarterly updates by the 15th of the month following the end of the quarter using the revised form • Updates to be completed on revised Excel Document • Updates to be sent to InvestinAmerica@CUSolutionsGroup.com • A report to track league marketing and sales activities for IIA programs • Sprint sales & marketing activity • IIA sales & marketing activity • Updated by Leagues Quarterly • Available through NBC’s and on the Partner Center in the LSC Resource Center

8. What’s NewEnhanced GM Program • Credit unions must enroll at either the Premium or Standard level by June 15, 2012 • Employee Pricing eligibility • CUs must enroll at the Premium level • GM will generate codes through an online form • Form in process of being built and posted in the Partner Center • Form must be emailed back to GM (no faxing) • GM will email codes directly to eligible employees • Escalations of concerns need to be directed to your NBC’s or Drew.Cook@cusolutionsgroup.com

9. What’s newEnhanced GM Enrollment Status • 172 enrolled credit unions • Banner Impressions measure Performance • Smaller CUs with higher volume Impression have best placement • 83% of enrolled CUs not promoting

10. League marketing resources http://www.lovemycreditunion.org/GM-Program-League-Resources-794.html

11. Enhanced GM Program Summary

12. What’s New Sprint Business Member Promotion • Current Sprint credit union business members referring other businesses will earn a prepaid Visa Debit Card valued at up to $750! • Minimum 5 new Sprint line activations for $250, maximum of 75 new Sprint lines for $750 • Includes all the other discounts and benefits of the business member program • Credit union announcement April 23, 2012 • Program specific flyers developed and sent with presentation: • Details at: http://www.lovemycreditunion.org/Sprint-Business-Referral-Program-809.html

13. What’s New Sprint CU Employee Referral Programs • Promotional Offer (Program Period– Early May through July 31, 2012) • Provides a $50 Visa prepaid card for both the referring employee and referred co-worker who activates a new Sprint line, up to 5 rewards per employee • New account activation can include Phone, MBB, Netbook/Notebook or Tablet • This rewards program is in addition to the existing Sprint 10% discount and waived activation fee offer already available to employees • How it Works • The employee (referrer) will invite co-workers through a link on LoveMyCreditUnion.org, using the promotion code provided by Sprint • An invitation with a unique promotion code is then sent to the co-worker (referee) • Referee activates Sprint service and registers through a link onLoveMyCreditUnion.orgwith the unique promotion code presented in the invitation email • Referrer and Referee receive $50 Visa prepaid card within 6-8 weeks of activation • Marketing Tactics • Leagues to send out announcement e-mail and include in newsletter • HTML Email, Banners, Flyer and Paystub Inserts will be provided to credit unions

14. What’s NewDell Back to school offer • May 1 through September 30, 2012 • 12-15 PC packages for students • Lowest price plus $200 gift card • Stackable with Dell Advantage • Students, parents of students, teachers, faculty and school employees are eligible • League help needed to solicit credit union support for e-mail messages, newsletters, etc.

15. What’s newGeorgia cU wins IIA GAC Raffle • Congratulations to: • Board Treasurer John Jones wins a $250 Visa gift card for the winning entry • Prize package for Robbins FCU to use in an exclusive marketing campaign including: • 2012 Chevy Sonic • Dell 14 inch XPS laptop with printer • Sprint package: iPhone 4S with 24-month unlimited plan

16. Update TurboTax Reminder: Regular Tax Season Is Over, But TurboTax Discount Is Still Available for Extension Filers Remind credit unions that are enrolled in the TurboTax member discount programs should keep their TurboTax banners posted on their websites in their member discount and tax sections. Update: Sweepstakes Performance and Winners Preliminary results show that Promoters outperformed Non-Promoters by 28%,attributed to key marketing activities such as sending two emails to members. TurboTax “This Way To $15K” Sweepstakes Sweepstakes Winners to Date. Grand Prize and remaining 3 First Prize winners TBD.

17. UpdateSprint Addendums • 33 CUs remaining that need to submit the Sprint agreement addendum  • Registered letters will be sent to these 33 credit unions • They must respond by May 1, 2012 • Non-responding CUs will be placed in the Non-Exclusive participation level • Each league will receive a copy of the letter going to their CUs • What does this mean to CUs and Leagues • CU’s marketing incentive will be reduced to 50% of full potential • This will affect the league’s year-end incentive

18. UPDATEOnline media campaign • We will run two online campaigns consisting of display and search advertising • One campaign will be consumer focused, highlighting all of the Invest in America products • One will be a Sprint business focus • A mobile campaign will be run in conjunction with the online media campaign broken into two segments • One focusing on consumers: GM, Sprint, Dell and Shop America • One targeted to businesses: Sprint only • These campaigns will begin running in May

19. National recognition “Rarely has the Awards and Nominating Committee collective scored a program so high,” said NCUF Awards & Recognition Committee Chairman Bob Schumacher. “When you look at the numbers that support Invest in America’s efforts, the outcome is so overwhelming, it’s hard to grasp or comprehend all its immensity.” Source - http://www.ncuf.coop/home/events/wegner/winners/awards.aspx • 2012 NCUF Herb Wegner Memorial Award for Outstanding Program • To view and link your site the award video go to: http://www.lovemycreditunion.org/Herb-Wegner-Award-Video-825.html

20. League Conference Calls will be held the 1st month of each quarter on Wednesday’s at 3pm EST* July 18, 2012 October 17, 2012 Access Information Toll free: +1 (866) 816-1627 Conference ID: 1177265367 Future League Communications *Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards