1 / 19

MOOCs and their business model

Discover the goals, partnerships, and dominant business models in MOOCs. Explore the key issues and main trends of monetization in the industry.

sae
Download Presentation

MOOCs and their business model

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MOOCsandtheir business model František Dalecký LMC, s.r.o.

  2. The structureofpresentation • Goals of MOOCs • MOOC optimism of Silicon Valley • Platform/institution partnerships • Dominantly used B-models (7) • Key issues of monetization • Main trends of monetization • Q & A

  3. Edtechoptimismof Silicon Valley

  4. GoalsofMOOCs 1) Make money 2) Build brand and generate leads 3) Get data 4) Get knowledge of online learning

  5. Platform/institutionpartnership • What platform wants: • Content • Partner with great brand and marketing • What Partner wants • Know-how of MOOCs development • Tech. solution of the platform • Marketing

  6. Platform/institutionpartnership • Several-months process of cooperation • First step is usually a memorandum • The contract follows • Partners useally set ad hoc conditions for each partnership

  7. Platform/institutionpartnership

  8. Dominantlyused B-models 1) Freemium 2) Marketplace 3) Advertising 4) Recruitment 5) Data 6) Membership 7) MOOCs embedded

  9. 1) Freemium www.coursera.org

  10. 2) Marketplace www.udemy.com

  11. 3) Advertising www.alison.com

  12. 4) Recruitment www.open2study.com

  13. 5) Data ??? www.edx.org

  14. 6) Membership www.lynda.com

  15. 7) MOOCsembedded www.hbx.hbs.edu

  16. Keyissuesofmonetization • High costs of course production and platform development • Critical need of massive audience - low conversion rates to paid certificates (1-3%) • Long-term and complex business with various stakeholders

  17. Maintrendsofmonetization • New degrees (Specializations, XSeries, Nanodegrees) • Offline assesment and learning centers • Offering former offline subjects online • Blended programmes and new lines of educational services for workforce

  18. Q & A

  19. Thankyou! František Dalecký fratisek.dalecky@gmail.com www.lmc.eu

More Related