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DIGITAL MARKETING

Digital marketing is known as an approach, promotion, branding or marketing exercise using digital platforms like websites, search engines, emails, social media and mobile apps. Digital Marketing training for undergraduates and professionals by DICS will not only help you in learning the different facet of digital marketing course but will also provide you with a practical experience along with certifications. We have the most experienced faculties and we are one of the recognized digital marketing institute in Pitampura, Delhi.

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DIGITAL MARKETING

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  1. DIGITAL MARKETING By-Saksham

  2. Digital marketing is a dynamic and rapidly evolving field that encompasses a wide range of strategies and tactics aimed at promoting products, services, or brands through digital channels. In the digital age, where the internet and technology play an integral role in our daily lives, businesses and marketers have adapted to reach their target audiences online. Digital marketing has become an indispensable tool for achieving this goal, offering an array of opportunities for businesses to connect with their customers in a more personalized and efficient manner

  3. Key components of digital marketing include: • Search Engine Optimization (SEO): SEO involves optimizing a website's content and structure to improve its visibility on search engines like Google. The goal is to rank higher in search results, which increases organic (unpaid) traffic to a website. • Content Marketing: Content marketing revolves around creating valuable, relevant, and consistent content to attract and engage a specific audience. This content can take the form of blog posts, videos, infographics, and more. The aim is to establish authority and build a loyal following. • Social Media Marketing: Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn offer businesses the opportunity to connect with their target audience, build brand awareness, and drive engagement. Paid advertising on social media is also a common practice.

  4. Email Marketing: Email marketing involves sending targeted emails to a list of subscribers or potential customers. It's a cost-effective way to nurture leads, share updates, and promote products or services. Pay-Per-Click (PPC) Advertising: PPC advertising, often through platforms like Google Ads, allows businesses to bid on specific keywords and pay only when a user clicks on their ad. This is an effective way to drive traffic and conversions. Affiliate Marketing: This involves collaborating with individuals or businesses (affiliates) to promote products or services in exchange for a commission on sales generated through their efforts. Influencer Marketing: Influencer marketing leverages the popularity and credibility of social media influencers to promote products or services to their engaged audiences.

  5. Online PR and Reputation Management: Managing a brand's online reputation is crucial. This includes monitoring online mentions, responding to reviews, and proactively shaping a positive image in the digital space. Analytics and Data Analysis: Digital marketing relies heavily on data. Marketers use various tools to analyze website traffic, conversion rates, click-through rates, and other metrics to make informed decisions and optimize campaigns. Marketing Automation: Marketing automation tools streamline and automate repetitive marketing tasks, such as email campaigns, lead nurturing, and customer segmentation, saving time and increasing efficiency.

  6. Digital marketing offers several advantages, including: • Global Reach: With the internet, businesses can reach a global audience, breaking down geographical barriers. • Cost-Effective: Digital marketing is often more cost-effective than traditional advertising methods. • Targeted Marketing: It allows for precise targeting based on demographics, interests, behavior, and more, ensuring that marketing efforts are directed at the right audience. • Real-Time Feedback: Marketers can receive instant feedback on the performance of their campaigns and make adjustments as needed. • Measurable ROI: Data analytics provide insights into the effectiveness of marketing strategies, enabling a clear measurement of return on investment.

  7. SEARCH ENGINE OPTIMIZATION(SEO) Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic.

  8. TYPES OF SEO

  9. keyword ranking factor

  10. Seo(off page and on page)

  11. OFF PAGE(SEO) • DIRECTORY SUBMISSION • SOCIAL BOOK MARKETING • CLASSIFIED SUBMISSION • IMAGE OPTIMIZATION AND SUBMISSION • BLOG SUBMISSION • AFFILIATE MARKETING • BLOG COMMENTING

  12. PPT SUBMISSION • PDF SUBMISSION • VIDEO SUBMISION • ARTICLE SUBMISSION • PROFILE SUBMISSION • PRESS REALESE

  13. IT is a process of submitting your website URL to various web directories (websites) with the aim of building backlinks thus increasing business growth. This is the off-page SEO technique, used to generate outsider links for your website.

  14. IT is an effective way to promote content and increase traffic to a website. It helps create a community of users who share relevant links and content, which can help increase a website's visibility and search engine rankings.

  15. Classified submission is a technique used in search engine optimization (SEO) to promote websites and improve their online visibility. It involves submitting classified advertisements to various online classified websites or directories.

  16. image optimization and submission • Image optimization refers to the process of creating and delivering high-quality images in the right format, dimension, and resolution for whatever device is accessing them, all while keeping the smallest possible file size. • Image submission is an off-page activity which simply means to leave the images related to your content on the website and attract the audience towards it. This is getting popular day by day as it is a proven method of increasing the rank on the search results.

  17. BLOG SUBMISSION It is an off-page criterion of SEO planning in which the website owner publishes relevant and high-quality content. Blog submission's target is to turn one time visitors into repeated ones. It is claimed to be the core off-page activity that can show tremendous results if it is timely updated.

  18. Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company's products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.

  19. Blog commenting is a means to establish a healthy relationship amongst the industry professionals and people interested. It helps attract more and more traffic to the blog and thus to the website that publishes the blogs.  • In simple words, blog comments refer to the comments visible at the bottom of the blog posts. These comments can be blog related queries, blog appreciation quotes, or answers by the blog author to the queries raised by someone.

  20. PPT SUBMISSION • PPT submission SEO is just one of the many techniques used in digital marketing to improve website traffic and search engine rankings, and it can be a valuable addition to your overall SEO strategy.

  21. PDF SUBMISSION • PDF submission is an off-page SEO technique that is one of the most influential way backlinking. It helps in submitting the PDF to various sites and gain the maximum visibility for your website. The PDF documents can be optimized for getting higher ranks in the results of the search engine.

  22. VIDEO SUBMISION Video submission refers to submitting your distinctive products, company intro, or publishing any type of service in the submission sites. Video submission generally is done in two ways. You can either upload the video to websites like YouTube, Dailymotion, Twitter, etc.

  23. Article Submission refers to an off-page SEO technique in which you write an article and publish it on the third-party website. It is a method by which you write articles that are related to your business and add them to the famous article submission directories.

  24. PROFILE SUBMISSION It is an off page SEO technique involving creating profiles in sites and linking them back to your site. Yes, it is definitely valid and will increase your rankings. Yes, you can, indeed, do it all by yourself. All you need to do is create a profile and link it back to your site.

  25. Press release submission refers to writing about new events, products or services of the company and submitting it to PR sites. It is an off-page SEO strategy the helps popularize your events, products or services on the web to improve SEO of your site.

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