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Promotional Campaign for Sheldon Art Museum

Promotional Campaign for Sheldon Art Museum . Picasso Exhibition Billboards and Invitations by Griffin Gale, Ali Al Yossifi , Jacob Dittmer, John Glassman Slideshow and Event Poster by Elli Fugate. Sheldon History . Pablo Picasso History.

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Promotional Campaign for Sheldon Art Museum

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  1. Promotional Campaign for Sheldon Art Museum Picasso Exhibition Billboards and Invitations by Griffin Gale, Ali Al Yossifi, Jacob Dittmer, John Glassman Slideshow and Event Poster by Elli Fugate

  2. Sheldon History

  3. Pablo Picasso History • One of the most influential artists of the twenty first century • Born: 25th October 1881 in Málaga, Spain • Died: 8th April 1973 (aged 91) Mougins, France • Field: Painting, Drawing, Sculpture, Printmaking and Ceramics • Famous Works: Les Demoiselles d’Avignon (1907), Guernica (1937) The Weeping Woman (1937) • Movement: Cubism

  4. Events • Press cocktail party Aug. 30th • Donor/FOS cocktail party Aug. 31st • School teachers social Sept. 2nd • Faculty Sept cocktail party Sept. 7th • Student Night social Sept. 12th • Day with Pablo Sept. 15th • Alumni Event Sept .28th • Picasso’s Birthday/Show closing Oct. 25th 8 Specific events

  5. Press Cocktail Party Aug 30th Heavy hors d'oeuvres Complimentary beer and wine Cash bar Reach: Press Release will have exclusive press cocktail party

  6. Donor/FOS Cocktail Party Aug 31st • Heavy hors d'oeuvres & Tapas • Complimentary beer and wine • Open bar • Key Note Speaker-MoMa • Reach: Invites and email reminders

  7. School Teachers Social Sept 2nd • Picnic • Lemonade and Small sandwiches • Reach: Direct mail through school district and email reminders.

  8. Faculty Cocktail Party Sept 7th • Heavy hors d'oeuvres • Complimentary beer and wine • Cash bar • Key Note Speaker-MoMa • Reach:unl.edu email

  9. Student Night Social Sept 12th Picasso Caricature Painter Live performance by the Bath Tub Dogs Soft drinks and Pickleman’s Sandwiches Free Collectible Poster Reach by Email and Sheldon’s Facebook

  10. Day with Pablo Sept 15 Documentary-Le mystére Picasso at the Ross Cocktail party at the Sheldon Light hors d'oeuvres Complimentary beer and wine Cash bar

  11. Alumni Event Sept 28 • Heavy hors d'oeuvres • Complimentary beer and wine • Cash bar • Reach:Alumni Newsletter-prominent feature

  12. Picasso’s Birthday/Show Closing Oct 25 Last Night Pablo Picasso Birthday Open to public Cash Bar Free birthday cake Lemonade and soft drinks

  13. Radio/TV Generic Radio ad plus ads specific radio ad for alumni event, Day with Pablo and Show ending Targeted radio stations KZUM and KRNU Generic TV Ad Targeted TV stations: NET as well at Local networks.

  14. Billboard Billboard ads on traditional billboards as well as Lied Center and Grand Manse digital billboards

  15. Print Press release to all area media Individualized invitations and e-vites to targeted demographics for specific events

  16. Poster Posters will be placed in art galleries, coffee shops and art supply stores. Posters will be given away at each specific event night.

  17. Guerrilla Marketing Art students sidewalk chalk famous Picasso paintings. Art students receive extra credit in classes for participating.

  18. Facebook/Twitter • Immediate viral postings of videos and photos from the events Weeklong status updates revealing specific artwork with background info prior to show opening

  19. Facebook/Twitter

  20. Sponsors Sponsors from: First National, Wells Fargo, The Embassy, and The Cornhusker.

  21. Conclusion

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