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Can you Replace SEO with Social Content ?

Can you Replace SEO with Social Content ?. The Changing Face of Digital Content Marketing Bill Pena, Chief Architect, IMN . New Google Ranking Factors The Role of Social Media in SEO The Secret to Going Viral. Agenda. New Google Ranking Factors.

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Can you Replace SEO with Social Content ?

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  1. Can you Replace SEO with Social Content? The Changing Face of Digital Content Marketing Bill Pena, Chief Architect, IMN

  2. New Google Ranking Factors • The Role of Social Media in SEO • The Secret to Going Viral Agenda

  3. New Google Ranking Factors • “How do I present the most relevant, useful search results?” • Google Panda • Penalties for thin content, high ads-to-article ratio, little content before you have to scroll • Google Penguin • Penalties for link spam, link farms, content farms

  4. “Panda” and “Penguin”, why care? “The bottom line is that all external SEO efforts are counterfeit other than one: Writing, designing, recording, or videoing real and relevant content that benefits those who search.” Smithsonian “If you generate content and place it all over the web promoting and linking to your specific content, it is obviously fake. (And that is basically a big part of the history of the SEO industry, both black & white.)” Flixya The Death Of SEO: The Rise of Social, PR, and Real Content Ken Krogue, Forbes.com

  5. The Role of Social in SEO

  6. How many likes/followers? • How authoritative are followers? • Are followers growing? How fast? 3D Ranking Factor

  7. The Goal of Social for Business • Drive Awareness • Drive Interest • Drive Decisions • Drive Action • Drive Viral Sharing

  8. Can you replace SEO with Social? • Keywords in content still important • Replace your external SEO efforts with a focus on content that propagates through social media

  9. What Drives People to Share?

  10. 7 Deadly Sins Editorial Calendar

  11. Greed

  12. Wrath

  13. Gluttony

  14. Lust Forbes

  15. Envy

  16. Pride Can you name the actor standing next to the car? Name the film and the car that had a starring role.

  17. Sloth

  18. Can you replace SEO with Social? • Keywords within content is still important • But, replace your external SEO effort with a focus on quality content that propagates through social media

  19. Thank You! • Bill Pena, Chief Architect, IMN • bpena@imninc.com • www.imninc.com • blog.imninc.com • Booth #715 ?

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