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PR Activities Geneva Motor Show

PR Activities Geneva Motor Show . 06 & 07 March 2012. Nicole Mehr | 02.02.2012. Overview. 82 nd Geneva Motor Show – General Information Fixed Press Releases Further Topics / Potential Press Releases Media Briefings Next steps. General Information Geneva Motor Show . When?

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PR Activities Geneva Motor Show

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  1. PR Activities Geneva Motor Show 06 & 07 March 2012 Nicole Mehr | 02.02.2012

  2. Overview • 82ndGeneva Motor Show – General Information • Fixed Press Releases • Further Topics / Potential Press Releases • Media Briefings • Next steps

  3. General Information Geneva Motor Show • When? • 8thto 18thMarch • Press Days: 06th & 07th March • Where? • FaircomplexPalexpo, Le Grand-Saconnex • HARMAN booth? • Stand 6151 (Rinspeedbooth)

  4. Fixed Press releases • Fixed press releases and status • HARMAN introduces the personalized dashboard at the 82nd Geneva Motor Show (Rinspeed release) • Finalized in English and German • Introduction of the Peugeot 208 including JBL HiFi system • Draft on-going, further input required • Web portal for Toyota Touch & Go Plus • Draft on-going

  5. Further Topics • Other Geneva topics & launches – based on business unit input • Porsche: New Boxter (981) – PCM 3.1 • Additional input required • VW Group: MIB High (4 Generation) system • Included in AUDI A3, VW Golf & Skoda Octavia • Additional input required • Hyundai/KIA: no specific agenda for Geneva • Hyundai will present GD(i30) Wagon, PB(i20) F/L 3DR/5DR and concept car called HED-8 • Kia will present JD(Ceed’s) 5DR/Wagon and KCD-8 • Announcements to be discussed • RoE: no HARMAN related launches

  6. Media Briefings • HARMAN offers media briefings at the Rinspeed both (6151) on 06th & 07th March • Speaker: • Michael Mauser, Executive Vice President and Co-President, Infotainment & Lifestyle • Topics: Scalable Platforms, Green/Energy Efficiency (GreenEdge) • Target Media: Business and Automotive press • Robert Acker, General Manager Aha Radio by Harman • Topics: Aha-Platform (Status, News, Outlook) • Target Media: Lifestyle, Consumer, (Automotive) • General media invitation was issued on January, 31th • Call round to pitch media briefings: On-going

  7. Next steps • Feedback and input of all business units required • Based on the input press releases should be collected or drafted • Timeline regarding release dates of press releases • Call round to set up media briefings • Briefing document including fair details and media profiles

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