1 / 13

SRC Project Digital Creative Strand

Nicola Critchlow November 2009. SRC Project Digital Creative Strand. My background and previous research Methodology for SRC - digital creative industries Initial findings Next steps. Digital Creative Strand. Views of academics and employers

sanne
Download Presentation

SRC Project Digital Creative Strand

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Nicola Critchlow November 2009 SRC ProjectDigital Creative Strand

  2. My background and previous research Methodology for SRC - digital creative industries Initial findings Next steps Digital Creative Strand

  3. Views of academics and employers Employers from IT, films and TV, games, web development and design, digital marketing, multimedia and education Academics from creative, technical and business related courses HECSU Research – Bridging the Gap Digital industries, Bridging the Gap. How to align employers needs with graduate skills and higher education courses.

  4. Value of communication skills 92% of Academics and 83% of Employers thought communication skills are very important Summary from HECSU research How well do you feel University courses prepare graduates in regards to communication skills?

  5. Understanding of the latest technologies All Academics and Employers view this as important, although more Employers rate it as very important. Summary from HECSU research How well do you feel University courses prepare graduates in understanding the latest technologies?

  6. Need for work experience 91% of Academic and 83% of Employers viewed exposure to work experience as important or very important. Summary from HECSU research How well do you feel University courses prepare graduates to exposure to work experience?

  7. Growth sector but what is it? Skillset subdivides it into 10 areas Digital is now the dominant form of media creation What are digital industries?

  8. Quotes Finding creative solutions to a clients needs by pushing technology as far as we can - Employer Anything that uses technology to move the business forward. Anything that uses new technology to find new audiences’. - Trade Organisation

  9. Methodology • Find out the competencies required for different job roles • Competency model incorporates: Cognitive competence – intellectual ability Behavioural competency – manual dexterity Affective competency – people’s attitudes and values

  10. Initial findings Social Media Executive Cognitive Behavioural Affective Competency Employers are looking for competencies from all areas

  11. Initial findings Employers are looking for competencies from all areas Emphasis on enthusiasm and passion for the industry Responsibility on the student as well as employers and academics Rapidly changing industry Need for range of skills which might traditionally be taught in different faculties

  12. Next steps Initiatives such as the ProDev Day Develop set of core competencies for distinctive job roles within the `digital agency’ Mapping the competencies onto current provision within MMU Current courses adapted and/or new courses introduced Graduates be able to inform employers about what they can do and have the potential to do

  13. Thank you Any Questions?

More Related