Mba In Luxury Brand Management

1. Mba In Luxury Brand Management Luxury Brand Management Courses

2. The MBA Luxury Brand Management at the builds Luxury Brand Management Courses on our expertise in the luxury industry. We developed this innovative programme to meet the growing demand for experienced managers who really understand luxury brand management in a global context. Through this programme, you’ll master the tools and strategies of the global luxury market, launching your successful career in this fascinating industry. Luxury markets are becoming more competitive, more complex and more polarised; with the relevant, up-to-date industry knowledge you’ll acquire in this programme, you’ll be ready to meet those challenges head-on.

4. The curriculum emphasises data analysis to support evidence-based decision-making. Mba In Luxury Brand Management • Develop the analytical skills to examine issues that affect the luxury sector • Practise creative and critical thinking for innovative solutions to contemporary problems • Examine the challenges of global expansion while remaining sustainable and authentic • Learn by collaborating with your classmates and thinking like an entrepreneur • Strengthen your problem-solving capabilities with case studies, business challenges and a live brief project developed in partnership with industry

5. In the MBA Luxury Brand Management, you will explore key brand concepts such as authenticity, sustainability and craftsmanship, balanced with brand access and immediacy. Then you’ll develop your understanding of how these issues intersect with digital technology and contemporary culture. Strategy Leadership and Social Responsibility Enables students to critically analyse the roles that managers play in formulating, implementing and evaluating strategy within organisations in the luxury sector. Students are encouraged reflect upon the importance of leadership in developing, protecting and exploiting strategic capabilities within organisations. The module is designed to help students take on a significant leadership role in their future careers in the luxury sector.

6. Global Luxury Brand Strategy This module examines the critical value of luxury brands – the personality, associated iconography, and brand equity and how these factors can help to define and protect a luxury brand. It highlights the importance of effective brand management in the luxury goods and services sector through a detailed consideration of the relative literature, supported by contextual examples. There is a strong focus on the formulation and implementation of strategy, centred on branding and consumer decision making. Omnichannel Distribution Strategies for Luxury Provides a critical analysis of management trends and developments with respect to the retailing and distribution of luxury goods and services. All dimensions of luxury channel distribution are explored including franchising, wholesale and licensing. There is also a particular emphasis upon the creation of differential advantage through balancing physical store experience with immersive digital and mobile commerce in selling direct to consumers.

7. Strategic Finance for Luxury Management The module develops a critical awareness of the managerial economics and strategic financial considerations of companies in the luxury sector. Students will understand the strategic financial issues concerned with funding and operating a luxury business both at private and public company levels. It will cover key concepts from understanding key financial structures and instruments as well as the role of credit rating agencies. The module covers both macro- and micro aspects of the industry and will enable students not only to learn about particular instruments, but also to contextualise their use in specific and individual situations