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Scoring A Career

15. Scoring A Career. 15.1 Choosing and Preparing for a Career 15.2 Student Professional Organizations 15.3 Continued Professional Development. Winning Strategies. From Intern to Sports Anchor. Internships offer an inside track to entry-level positions.

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Scoring A Career

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  1. 15 Scoring A Career 15.1 Choosing and Preparing for a Career 15.2 Student Professional Organizations 15.3 Continued Professional Development

  2. Winning Strategies From Intern to Sports Anchor • Internships offer an inside track to entry-level positions. • Competition for jobs in sports broadcasting is fierce. • Many TV sports anchors work several years in small markets for small paychecks. Chapter 15

  3. Lesson 15.1Choosing and Preparing for a Career Goals • Describe the wide range of careers available in sports and entertainment marketing. • Explain the skills needed and ways to prepare for a career in sports and entertainment marketing. Chapter 15

  4. Terms • Occupational Outlook Handbook • public relations specialist • marketing manager • jargon Chapter 15

  5. A WIDE WORLD OF CAREERS Two Roads to Success • There are two general categories of sports marketing opportunities. • management activities • technical services Chapter 15

  6. Marketing Jobs • Occupational Outlook Handbook • a Bureau of Labor Statistics publication that provides an excellent overview of marketing-related jobs • Through 2010, among the fastest growing opportunities in the nation are: • marketers • advertisers • public-relations specialists Chapter 15

  7. public relations specialist • an individual hired to build and maintain positive relationships between his or her employer and the public • marketing manager • the person who drives the creative development of the company’s messages about its products to its target customers Chapter 15

  8. promotions managers • plan and coordinate game day activities to attract fans and commit sponsors to finance events • agents • represent athletes and celebrities to negotiate contracts and endorsements • directors of corporate sales • work to establish partnerships with businesses for sponsorship of sports and entertainment events Chapter 15

  9. ticket operations directors • responsible for filling stadium and arena seats • market researchers • conduct surveys to gather research on • sports trends • team statistics • sports associations • sports retailers • manufacturers Chapter 15

  10. Compensation for Sports and Entertainment Marketing Positions • entry-level marketer • $30,000 per year • experienced marketer • $75,000 annually • marketers with prominent roles • $150,000 or more per year Chapter 15

  11. List five careers related to sports and entertainment marketing. Chapter 15

  12. GETTING THERE FROM HERE Narrow Your Choices • decide specifically what you want to do • research the required skills for the position • learn what jobs exist in your area of interest • research companies that employ individuals in your area of interest Chapter 15

  13. Skill Requirements • skills required of marketing employees include • math • communications • interpersonal skills Chapter 15

  14. marketing media opportunities include: • print • radio • television • the Internet • jargon • language that relates to a specific area • makes communication more concise Chapter 15

  15. Old-Fashioned Hard Work • Drive, persistence, and hard work are fundamental to a successful career. • Tenacity can yield results. • A willingness to start with basic tasks and work up to more complex tasks is important. • Unpaid internships can lead to full-time employment. Chapter 15

  16. What are the top skills needed in marketing careers? Chapter 15

  17. Lesson 15.2Student Professional Organizations Goals • List and describe three national student professional organizations. • Explain the benefits of involvement in student professional organizations. Chapter 15

  18. Terms • professional organizations • networking • student professional organizations • leadership Chapter 15

  19. THE VALUE OF NETWORKING • professional organizations • associations for professionals of the same or similar industries formed for continuing education and networking • networking • involves associating with other professionals for the benefit of sharing best practices Chapter 15

  20. Get Involved Early • Involvement in professional organizations can facilitate obtaining a position through networking. • student professional organizations • offer great professional development conferences and healthy competition Chapter 15

  21. DECA • DECA is an international association of students, teachers, and administrators whose objective is to strengthen marketing and management skills. • DECA is committed to: • supporting marketing education • increasing and maintaining business and education partnerships Chapter 15

  22. To enhance students’ learning experience, DECA sponsors: • training conferences • publications • competitive events • Many of today’s business leaders were involved with DECA as students. • DECA involvement provides networking opportunities. Chapter 15

  23. FBLA • FBLA is a nonprofit educational association of students preparing for careers in business and business-related fields. • The mission of FBLA • to bring business and education together in a positive working relationship through innovative leadership and career development programs Chapter 15

  24. BPA • BPA is a student organization that educates students about working effectively in an office setting and in other business situations. • BPA offers a wide range of professional development opportunities. Chapter 15

  25. Corporate Support • DECA, FBLA, and BPA enjoy the support and/or endorsement of major corporations. • Corporations know the skills that are needed by future employees. • can help plan the training of future employees Chapter 15

  26. List three student professional organizations that foster leadership development and networking opportunities. Chapter 15

  27. GETTING THE MOST FROM MEMBERSHIP • The benefits of joining a student organization increase with active involvement. Chapter 15

  28. Leadership • leadership • the ability to influence or encourage others to accomplish organizational goals Chapter 15

  29. Professional Memberships After Landing the Career • Business leaders take active roles in their communities, religious institutions and professional organizations. • provides a broader picture of the world • facilitates networking Chapter 15

  30. Why is it important for business leaders to become actively involved in community and professional organizations after they have landed a great career? Chapter 15

  31. Lesson 15.3Continued Professional Development Goals • Explain the need for continuous professional development. • Give examples of professional development opportunities. Chapter 15

  32. Terms • professional development • mentor Chapter 15

  33. CONTINUING EDUCATION CONFERENCES • professional development • includes all meetings, courses, networking opportunities, and seminars that improve an individual’s knowledge and performance in his or her career area Chapter 15

  34. Costs • Professional development conferences can be very expensive. • Employers may pay for attendance at conferences. Chapter 15

  35. Topics • Topics at professional conferences may include • industry trends • new products and services • new rules and regulations Chapter 15

  36. Getting Away • National conferences are frequently held in cities noted for tourism. • A change in scenery helps participants focus on new ideas with a fresh perspective. Chapter 15

  37. Why is continuing education important for all career fields? Chapter 15

  38. BOOT CAMPS AND ACADEMIES The AMA Marketing Boot Camp • Major topics covered include • What Marketing Is Not and What It Is • How Marketing Works • A Demonstration of the Marketing Process Case Study Chapter 15

  39. Analyzing Marketing Opportunities and Selecting Markets to Serve • Differentiating Yourself from Competitors • Organizing, Implementing, and Evaluating Marketing Plans Chapter 15

  40. NCAA Men’s Coaches Academy • The Men’s Coaches Academy consists of three programs • Advanced Coaching Program • Expert Coaching Program • Executive Coaching Program Chapter 15

  41. The Best Never Stop Growing Professionally • mentor • an experienced professional who willingly acts as a role model • provides • guidance • encouragement • training Chapter 15

  42. Hot Topic Series • One-day seminars • focus on today’s news and tomorrow’s trends • Many professional organizations and universities offer professional development courses. Chapter 15

  43. What are the functions of a mentor? Chapter 15

  44. PERFORMANCE INDICATORS EVALUATED • Define brand management and why it is important for major companies. • Explain the rationale for conducting research. Chapter 15

  45. Define the procedure for learning about the entire market and competitors. • Explain how the results of the research project will influence brand management decisions. • Communicate a clear plan of action for implementing research findings. Chapter 15

  46. THINK CRITICALLY • Why do popular companies conduct research on their competitors? • What groups should be surveyed to ensure you meet the goals of this brand recognition project? Chapter 15

  47. What types of research can be used to gather the necessary information for this project? • Why is it important to interview a wide range of sports leaders to determine the favored brands in the marketplace? Chapter 15

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