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Mo Gear

IBE Spring 2009. Mo Gear. “ Mo Gear for your money!”. Introducing, Mo Gear’s IBE Product for Spring 2009: The Mo Gear T-Shirt. Side and Back. Front. Officers. Rob Hackman – President Chad Coons – VP of Business Madeline Malecki – VP of Service Lauren Hershey – Secretary

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Mo Gear

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  1. IBE Spring 2009 Mo Gear “ Mo Gear for your money!”

  2. Introducing, Mo Gear’s IBE Product for Spring 2009:The Mo Gear T-Shirt Side and Back Front

  3. Officers • Rob Hackman – President • Chad Coons – VP of Business • Madeline Malecki – VP of Service • Lauren Hershey – Secretary • Travis Kleoppel – Marketing Manager • Jaci Tenbrink – Accounting Manager • Shreyans Singhvi – IS Manager • Simon Rich – Inventory Manager

  4. With Vice President of Service, Madeline Malecki Service and Charity

  5. Service and CharityBig Brothers, Big Sisters • Background • Previous Events • Upcoming Events • Sustainable • Donation Date

  6. Clothes Drive & Bake Sale

  7. With Marketing Manager, Travis Kleoppel Marketing Strategy

  8. About our product • 5.6 Ounces Black Cotton T-Shirt • Great for summer • Minimum Shrinkage • 3 sided design • Unique • 3 color logo on left side, 2 color on back, and one color on front • Higher quality logo • Production Time • 5 days from initial order

  9. Mo Gear’s IBE Product for Spring 2009 Side and Back Front

  10. Supplier Information • Gecco Graphics • Location: 1104 South Maguire St. • Warrensburg, MO 64093 • Contact: Tony Ackerman • Phone Number: 660-429-4102 • Licensed as of: August 2008 • Signed Contract

  11. Marketing Plan • Target Market = • UCM students • UCM faculty/staff • UCM alumni • UCM supporters (family & friends)

  12. Marketing Plan Cont. • Marketing Mix = • Print • Verbally • Events • E-commerce

  13. Marketing Plan Cont. • Competitive Advantages • Supports a National Cause that reaches us locally • Local supplier • Upcoming Events • Greek Week • Sporting events • Baseball, softball, and track & field • Summer Months

  14. Marketing surveys

  15. Conducting Surveys • Members asked: • Students • Faculty • Grad Students • Family members

  16. Size survey

  17. With Accounting Manager, Jaci Tenbrink Financial outlook

  18. Cash Flows: Revenue • Projected Revenue: • 500 units x $15 per unit $7,500 • Current Revenue: • Donations 396 • Pre-Sales 216 • Total Revenue $8,112

  19. Cash Flows: Costs • Total Initial Startup Costs: • Beginning Inventory $2,835 • $5.67 per unit including 8% royalty fee • 500 units • Shipping 0 • Key Deposit 25 • Operating Supplies 15 • Total Startup Costs $2,875

  20. Cash Flows: Other Expenses • Projected Expenses For March, April, May: • Advertising Expense $150 • Bank Interest Expense 66 • Loan Origination Fee 75 • Rent Expense 275 • Contingency Expense 76 • Operating Supplies Expense 40 • Total Monthly Expenses $682

  21. Cash Flows: Projected Profit Net Income $4,555 Total Revenue $8,112 Total Expenses 3,557

  22. DSCR and Breakeven • Debt/Service Coverage Ratio • 2.22 • Breakeven • 192 Units Total • 7 units per person

  23. Worst Case Scenarios • Sell at $12 per unit • $3,071 Profit • Sell at $10 per unit • $2,080 • Sell at $8 per unit • $1,091

  24. Questions and/or Comments Thank you For your time

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