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Journalist & TV Presenter Wellness Trainer & Runner TURKEY

Explore the rise of sports tourism and its impact on country promotion and economic income. Discover how big sports organizations can attract tourists and generate revenue. Learn about Turkey's successful promotion efforts and the hosting of major sports events.

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Journalist & TV Presenter Wellness Trainer & Runner TURKEY

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  1. Journalist & TV Presenter Wellness Trainer & Runner TURKEY Ece Vahapoğlu www.ecevahapoglu.com

  2. In recent years, ‘sports tourism’ became an important tourism type. Especially those countries who are aware of becoming the host of big sports organizations resulting in country promotion and economic income, are in serious competition! • Also, in order to spread tourism to whole year/12 months, countries develop alternative tourism types; such as health tourism, religious tourism, congress tourism and sports tourism. • Olympic soul plays big role! We are here where it all started! Greece! • Greeks used to travel to participate in Antic sports games in 900 BC. • Big sports events cost a lot but gains are big! Destination promotion, image, incomes… • Turkey’s promotion efforts: For multi games and championships; media, advertisements, ads, promotional materials, billboard ads…

  3. BIG SPORTS ORGANISATIONS IN TURKEY: • 1st BlackSea Games, 2007 • Formula1 Grand Prix Istanbul, 2007 • European Athletics Nations Cup, 2008 • UEFA Cup Final, 2009 • Basketball Men World Championship, 2010 • Erzurum UNIVERSIAD, 2011 • European Youth Games, 2011 • WTA World Ladies Tennis Championship, 2011 & 2013 • World Athletics Gym Championship, 2012 • Golf World Championship, 2012 • Mediterranean Games, 2013 • Voleyball World Championship, 2014 • Vodafone Istanbul Marathon, 2014 & 2015

  4. AN EXAMPLE Erzurum Winter UNIVERSIAD, 2011

  5. WELCOME TO TURKEY WELCOME TO ERZURUM WELCOME TO THE ANATOLIAN PEAK

  6. 25thWinterUniversiade Erzurum is the biggest winter sports organization held in Turkey. EWU 2011, 7 snow sports, 4 ice sports have been accomplished. During the 25thWU Official website had total 792.942 visitors. 67 interactive kiosks have been placed and have been used 22,852 times. Appeared 1108 times in national press and 662 times in local media. 3Marketing Teaser Films and 1 advertising film were produced and sent to national and international media 2 months prior to the Games. 12 Episodes of EWU documentary raised awareness in winter sports. 2259 volunteers worked before and during EWU. Opening and Closing Ceremonies were operated with 2.288 people. The total cost of OCC was 6.5 million Euros. It was broadcasted live to 82 countries. Need of human resources increased rapidly as the event approached and the peak time of workforce was the Opening ceremony with 11.531 people.

  7. BUDGET - OVERALL

  8. ACCREDITATION

  9. MARKETING & PREWU Branding is done more than 7000m2 in Erzurum

  10. ANOTHER EXAMPLE:17 TH MERSİN MEDİTERRANEAN GAMES, 2013

  11. 69 27 51 37 Executive Committee Meeting 5-6 April 2013 km

  12. LEVEL 2 ENTRIES BY NUMBER Executive Committee Meeting 5-6 April 2013

  13. MEDITERRANEAN VILLAGE MV2 MV1 MV5 Executive Committee Meeting 5-6 April 2013 MV3 MV4 MV6 MV7

  14. TECHNOLOGY OFFICIAL BROADCASTER • 10 Units • Free signal on the satellite • Minimum 40 Hours Live Broadcasting • Opening and Closing Ceremonies • Min 10 Hours Magazine, Cultural, News and Highlights Programmes • New Media: Minimum 2 – Maximum 6 Channel Live Broadcasting via Internet in Addition Mobile Applications • 20 Minutes Daily Highlights for Domestic Channels Executive Committee Meeting 5-6 April 2013

  15. Executive Committee Meeting 5-6 April 2013

  16. 2.597 volunteers • 30.879 accredited participation • 3.064 sports people • 1.048 referees • Regular e-bulletins for 14 months • Daily 7.500 Med Games newspapers printed • New 17 sports venues constructed, total 47 venues • Medals: Italy 186, Turkey 127, France 96, Spain: 82, Egypt 67, Greece 59 • 1.622 dancers, 606 employees in Opening and Closing Ceremonies

  17. Ece Vahapoğlu

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