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We can help to manage your positive reputation online. After working hard if you are still lacking somewhere then Sigma Infotech can be of help to make you popular in online world.
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HOW REPUTATION MANAGEMENT CAN HELP YOU IN CONDUCTING A SWOT ANALYSIS • As the name suggests, reputation management is aimed at ensuring that you have a good reputation, a good image. However, if done by a professional agency in Sydney (or elsewhere), it can help you in finding out the strengths and weaknesses as well. Another benefit is that you become aware of some of the opportunities which you can grab, and the threats that you must take seriously. • Strengths: To manage your reputation, it is important to go through the reviews that your customers may have shared about you. These reviews may highlight some things that you are good at. So you can easily figure out what your strengths are, and work on them to become even better. • Weaknesses: Reviews, if negative, indicate that you lack somewhere • Maybe your products are not up to the mark • Or you are not good enough, in terms of customer service • It’s also a possibility that you take too much time when a customer asks for refund • Or maybe you do not have an employee-friendly policy
Whatever it is, now’s when you can easily identify the issue and address it. Opportunities: The reputation management agency may encourage you to establish contact with the customers. You may also be told to keep an eye on whatever’s giving an edge to your competitors so that you can do the same and have a cleaner image. This can give you the much-needed opportunity, which you should not miss at any cost. Threats: If somebody has said something bad about you, they can say worse things in the future. You need to be cautious. Their deeds and words can pose a threat to your business. Ask the agency if there’s anything (or anyone) specific that you need to worry about. So, reputation management is not only about ensuring that the customers (and other stakeholders) think highly of you, it’s also one of the best ways of conducting a SWOT analysis.
WHAT ONLINE REPUTATION MANAGEMENT IS NOT ABOUT In its literal sense, online reputation management (or ORM) is the practice of addressing content(s) that could possibly damage others’ perception of you. So, if you go by the book, anything that does no damage should not be relevant. Guess what – it is not (well, most of the times). Consider this example:
Probably not! When it comes to ORM, it is important to find out what matters and what does not. Managing your reputation doesn’t mean that you have to deal with anything and everything that features in the SERP results. For that matter, it also doesn’t have to be about censorship. You won’t believe, but this what some of the so-called experts in Sydney do in the name of ORM: They censor negative complaints, unknowingly damaging your reputation beyond repair. What they don’t realise is that by responding to these complaints, they can try and make the customers see you in a good light, maybe not now, but in the long run. Moving on, sometimes, they may also try to game the system. But that’s also not the right thing to do – at least, not in terms of online reputation management.
WHAT ELSE ORM DOESN’T ENTAIL? (THE BONUS) • Astroturfing • Getting fake positive reviews written • Making an attempt to cover up
REACH US AT HTTP://WWW.SIGMAINFOTECH.COM.AU 103, 29-31 Lexington Drive, Bella Vista, NSW , 2153 STREET ADDRESS : CONTACT MAIL : sales@sigmainfotech.com.au 1300 78 20 23 PHONE NO :
