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How to get Content Perfectly Optimized for Users and SEO

My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.

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How to get Content Perfectly Optimized for Users and SEO

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Presentation Transcript

  1. How to Maximize Conversions through SEO and CRO

  2. Who I am

  3. Until there’s no moving the needle further

  4. The thing is, that sweet spot is often misunderstood

  5. There are ways to make them play well

  6. These landing pages are usually your…

  7. homepage

  8. Blog entries

  9. Long form content

  10. Linkable assets

  11. They go through multiple touches

  12. People who convert to paid after visiting only two or three times

  13. Churn soon and fast

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