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Affluent boomers - PowerPoint PPT Presentation

VisitScotland Ancestral Brand overview

VisitScotland Ancestral Brand overview. Gillian Swan, Ancestral Marketing Manager. Definition of Ancestral Tourism. A visit to Scotland partly or wholly motivated by the need to reconnect (with your) Scottish ancestry and roots. Come and walk in the Footsteps of your Ancestors

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Affluent boomers - PowerPoint PPT Presentation

VisitScotland Ancestral Brand overview