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What is International Integrated Marketing Communication and Advertising?

What is International Integrated Marketing Communication and Advertising?

What is International Integrated Marketing Communication and Advertising?. What are the components of the International Promotional Mix / Integrated Marketing Communications (IMC)?. Advertising*. Sales Promotion. 16-2. Trade Shows. Personal Selling*. Direct Selling. Public Relations.

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766 views • 40 slides
Chapter 16

Chapter 16

Chapter 16. The Global Advertising and Promotion Effort. The Global Advertising & Promotion. I. Planning Promotional Expenditures 1) Determine the target audience 2) Develop specific campaign objectives 3) Setting the budget 4) Choosing media strategy a) Media availability

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294 views • 21 slides
RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY. Dr. Nidjo Sandjojo , M.Sc nidjosandjojo@gmail.com. PENILAIAN. TUGAS. Tugas Individu : Minggu ke 4: Bab 1 dikumpulkan Minggu ke 7: Bab 2 dikumpulkan Minggu ke 11: Bab 3 dikumpulkan Minggu ke 14: Proposal dikumpulkan Tugas Kelompok : (optional)

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323 views • 21 slides
The Dream

The Dream

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309 views • 16 slides
VSO-RAISA

VSO-RAISA

VSO-RAISA. Voluntary Service Overseas Regional AIDS Initiative of Southern Africa Bongai Mundeta . VSO. Voluntary Service Overseas Core business is capacity building of organisations mainly through volunteer placement Small grants Exchange visits. VSO in 54 countries. VSO-RAISA.

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370 views • 14 slides

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