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Automobiles short run - PowerPoint PPT Presentation

CHAPTER 4

CHAPTER 4. DEMAND. Defining Demand. Market : exchange between buyers and sellers of goods and services. Supply : the amount of goods and services that sellers are willing to sell at various prices at particular times.

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Consumer Choice

Consumer Choice. 1. Limited Incomes. requires choices be made. 2. Rational. same cost - greater benefit. same benefit - least cost. 3. Substitutes Available. 4. Limited Information. 5. Diminishing Marginal Utility. Consumer Demand. Why the Demand Curve slopes down. One Reason:.

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Automobiles short run - PowerPoint PPT Presentation

CHAPTER 4

Consumer Choice