'Based segmentation' presentation slideshows

Segmentation and Targeting

Segmentation and Targeting. Basics Market Definition Segmentation Research and Methods Behavior-Based Segmentation. Market Segmentation. Market segmentation is the subdividing of a market into distinct subsets of customers. Segments

1.14k views • 77 slides

Chapter 2 Framing Market Opportunity

Chapter 2 Framing Market Opportunity. Exhibit 2-1: Framework for Diagnosing Market Opportunity. Seed Opportunity in Existing or New Value System. Uncover Opportunity Nucleus: Identify Unmet and Underserved Needs. Identify Target Segments.

701 views • 30 slides

Market Opportunity & Analysis Part 1

513 views • 29 slides

2006 Corporate Seminar

2006 Corporate Seminar. Workshop III: MEETING CUSTOMERS NEEDS March 3, 2006 Singapore. Facilitated by: Koay Peng Yen Jim McAdam Eng AIk Meng Ted Fordney. Workshop III Objectives.

260 views • 13 slides

118 views • 11 slides