'Basic competitive strategies' presentation slideshows

The Role of Trademarks, Designs and Geographical Indications in Building a Brand Image

The Role of Trademarks, Designs and Geographical Indications in Building a Brand Image. Guriqbal Singh Jaiya Director, SMEs Division World Intellectual Property Organization (WIPO).

1.22k views • 110 slides

Things I should have learned in Marketing: Jeopardy edition

763 views • 61 slides

Creating Competitive Advantage

1.35k views • 35 slides

Creating Competitive Advantage

Creating Competitive Advantage. Chapter 17. Learning Goals. Learn how to understand competitors as well as customers via competitor analysis. Understand the fundamentals of competitive marketing strategies based on creating value for customers.

1.02k views • 17 slides