'Basic research designs' presentation slideshows

CHAPTER 4

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Overview and Methodology

Overview and Methodology . Overview. Macrosociology: the science or study of the origin, development, organization, and functioning of human society and large-scale social systems. Microsociology: the branch of sociology that studies the

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Chapter 1 How Sociologists View Social Problems

Chapter 1 How Sociologists View Social Problems. Sociology. Sociology: The systematic study of human societies Macro/Micro Society Culture. The Sociological Imagination. Sociological Imagination (C. Wright Mills):

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Chapter Three

Chapter Three. Research Design. Research Design: Definition. A research design is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the information needed to structure or solve marketing research problems. .

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