'Brand awareness brand salience' presentation slideshows

Corporate Brand Advertising Dean M. Krugman, Ph.D., Professor Jameson L. Hayes, Doctoral Student

Corporate Brand Advertising Dean M. Krugman, Ph.D., Professor Jameson L. Hayes, Doctoral Student. Overview. Brand Promise and Value Brand Contact Advertising as an Investment Advertising and Equity Development Brand Equity Creates Value Making Equity Tangible. Brand.

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