'Brand familiarity' presentation slideshows

David R FORTIN et Ming O WONG Department of Management University of Canterbury, New Zealand

392 views • 28 slides

The Food & Drink Innovation Network www.fdin.co.uk

The Food & Drink Innovation Network www.fdin.co.uk. Health Claims : Theory and Practice. Functional Foods Seminar Melton Mowbray, 20/04/04 Paul Coussement ORAFTI. Health & Well-being.

336 views • 21 slides

Enhancing the Effectiveness of Warning Labels: Plain Packs vs Branded Packs

Enhancing the Effectiveness of Warning Labels: Plain Packs vs Branded Packs. Janet Hoek, Massey University. Overview. Effects of restrictions on marketing communications Key roles of marketing communications Importance of packaging as a communications medium

330 views • 16 slides

Fundamentals of Marketing

307 views • 15 slides

Measuring the Performance of Brand Integrations

Measuring the Performance of Brand Integrations. Jerome Samson VP, Business Development & Strategy. Brand Integrations Today. Brand integrations are ubiquitous on TV today Number of brands featured*: 7,000+ (+26%) Number of companies involved*: 3,300+ (+36%)

259 views • 15 slides

337 views • 12 slides