'Campaign tracking' presentation slideshows

Basic Web Analytics Intro

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Rosemary Hege Senior Vice President Wachovia Insurance Services, Inc.

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Chapter 12 Measuring Brand Awareness, Campaign Evaluation and Web Analytic

Chapter 12 Measuring Brand Awareness, Campaign Evaluation and Web Analytic. Learning objectives. Understand why it is important to measure brand awareness Identity the indicators to use for campaign and brand evaluation Learn about web analytics and its relevant tools and concepts

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Have you noticed that traditional advertising is losing its effectiveness?

Have you noticed that traditional advertising is losing its effectiveness? What if you could STAND OUT from your competitors? Consider the results of a national survey conducted in October and November 2004 When asked what media consumers depend on to help make buying decisions:.

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258 views • 14 slides

Five Tips in Ten Minutes

Five Tips in Ten Minutes. Conversion Thursday London 13 th Oct 2011. L3 Analytics. L3 Analytics is a web analytics consultancy The focus is on simplifying web analytics for companies And on using the data to improve business performance

286 views • 13 slides

Advanced Web Metrics with Google Analytics By: Carley Brown

Advanced Web Metrics with Google Analytics By: Carley Brown. Web Metrics Master. Brian Clifton. Contents. 1.) Measuring Success 2.) Using Google Analytics Reports 3.) Implementing Google Analytics 4.) Using Visitor Data to Drive Website Improvement .

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Campaign Tracking

191 views • 10 slides

Campaign Tracking

108 views • 10 slides

Web Analytics Tagging and Tracking EXPLAINED

176 views • 4 slides