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Cultural Influences On Consumer Behavior

Cultural Influences On Consumer Behavior. Culture:. Is the accumulation of shared meanings, rituals, norms, and traditions among the members of an organization or society. Consumer Behavior and Culture:. A Two-Way Street

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1.18k views • 72 slides

Source, Message, and Channel Factors

6. Source, Message, and Channel Factors. Source Attributes & Receiver Processing Modes. Source Credibility. Ethical. Knowledgeable. Trustworthy. Skillful. Experienced. Believable. Unbiased. Honest. Source. Experts Lend Authority to an Appeal. Corporate Leaders as Spokespeople.

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381 views • 24 slides

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Cultural Influences On Consumer Behavior

Source, Message, and Channel Factors