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Infomercials: An Experiential Activity for a Direct Marketing Class

Infomercials: An Experiential Activity for a Direct Marketing Class. Henry Greene, Ph.D. Marketing Department Central Connecticut State University DMEF October 2009. Why Bother with Infomercials. Fast growing media choice Economy independent Gain in value as economy goes down

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Infomercials: An Experiential Activity for a Direct Marketing Class