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Comingto a store near - PowerPoint PPT Presentation

Chapter 14 Retailers, Wholesalers, and Direct Marketers

Chapter 14 Retailers, Wholesalers, and Direct Marketers . Objectives. Explain the wheel of retailing. Explain how retailers select target markets. Show how the elements of the marketing mix apply to retailing strategy. Explain the concepts of retail convergence and scrambled merchandising.

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Comingto a store near - PowerPoint PPT Presentation

Chapter 14 Retailers, Wholesalers, and Direct Marketers