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This is what makes Amitabh Bachchan the hot brand that he is, even at 75

This is what makes Amitabh Bachchan the hot brand that he is, even at 75 on Business Standard. Amitabh Bachchan who turns 75 has managed to remain relevant, anchoring Kaun Banega Crorepati, starring in films and endorsing products. Amitabh Bachchan is also the brand ambassador for the goods and services tax.

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