'Comparative advertising' presentation slideshows

KWESI ACQUAY - WILLIAM KURINSKAS - CHRISTELLE KHOURI - ALEXANDRA RHEINHARDT

KWESI ACQUAY - WILLIAM KURINSKAS - CHRISTELLE KHOURI - ALEXANDRA RHEINHARDT. WHY AUTO INSURANCE?. AGENDA. INDUSTRY STRUCTURE. INDUSTRY OVERVIEW. INDUSTRY ORGANIZATION. COMPETITIVE LANDSCAPE. MAJOR PLAYERS. ADVERTISING STRATEGIES. RECOMMENDATIONS. INDUSTRY STRUCTURE. INDUSTRY OVERVIEW.

745 views • 58 slides

What is International Integrated Marketing Communication and Advertising?

What is International Integrated Marketing Communication and Advertising?. What are the components of the International Promotional Mix / Integrated Marketing Communications (IMC)?. Advertising*. Sales Promotion. 16-2. Trade Shows. Personal Selling*. Direct Selling. Public Relations.

766 views • 40 slides

European Advertising Law

557 views • 38 slides

Chapter 3 Advertising and Society

875 views • 37 slides

EU-China Workshop on Combating Illegal Publicity/Propaganda Behaviour of Businesses Day 1

372 views • 37 slides

Integrated Marketing Communications and International Advertising

Integrated Marketing Communications and International Advertising. Global Perspective Barbie Versus Mulan. Integrated marketing communications (IMC) Advertising Sales promotions Trade shows Personal selling Direct selling Public relations

1.07k views • 30 slides

Global Promotion

Global Promotion. Promotion objectives Problems and opportunities in promotional transplantation Legal issues. Promotion: Strategic and Tactical Objectives. Awareness Trial Attitude toward the product Beliefs Preference Temporary sales increases. Emerging Markets/ New Products.

490 views • 23 slides

Chapter 14 Global Marketing Decisions: Sales Promotion, Personal Selling, Special Forms of Marketing Communication

Chapter 14 Global Marketing Decisions: Sales Promotion, Personal Selling, Special Forms of Marketing Communication. Sales Promotion. Sales promotion refers to any paid consumer or trade communication program of limited duration usually aimed at stimulating sales / trials

655 views • 22 slides

Chapter 8

Chapter 8 Attitude Change and Interactive Communications Persuasion and Persuasive Messages Persuasion is an Active Attempt to Change Attitudes. To Develop Persuasive Messages that Might Change Attitudes, Several Questions Must Be Answered: Who Will be Featured in the Ad?

2.24k views • 20 slides

Chapter 2 Advertising and Society: Ethics, Regulation, and Social Responsibility

384 views • 11 slides

Integrated Marketing Communications

Integrated Marketing Communications. Chapter 18. Integrated Marketing Communications. Sales Promotions International Public Relations International Advertising. Advertising Strategy and Goals. Increased Competition Product Attribute and Benefit Segmentation Regional Segmentation. Noise.

95 views • 9 slides

739 views • 8 slides

Migsun Group | Migsun Wynn In Noida Extension

Migsun Group Launch a great full project Migsun Wynn it is placed Noida Extension .it is offering 2,3,4BHK Luxury Flats .

282 views • 3 slides

Top Most Project Migsun Wynn In Greater Noida

The Ultimate Home for the Ultimate Buyer Migsun Wynn is a 6.5 sections of land shelter of flawlessly arranged walkways with rich greens all around. An aggregate of 6 towers are accessible with 2 and 3 BHK flats

175 views • 3 slides