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Segmentation, Targeting, and Positioning

Segmentation, Targeting, and Positioning. Chapter Objectives. After reading this chapter you should be able to: Appreciate the importance of market segmentation for specific consumer groups and realize that the targeting decision is the initial and most fundamental of all marcom decisions.

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1.2k views • 44 slides

? 2007 Thomson South-Western

Chapter Four. The Fundamental Marcom Decisions: Targeting, Positioning, Objective Setting, and Budgeting. ? 2007 Thomson South-Western. Chapter Four Objectives.

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453 views • 30 slides

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Segmentation, Targeting, and Positioning

? 2007 Thomson South-Western