'Consumer promotions' presentation slideshows

Formulating Strategic Marketing Programs

Formulating Strategic Marketing Programs. Marketing Communications Management. Integrated Marketing Communications (IMC).

801 views • 35 slides

Sales Promotions

555 views • 34 slides

Chapter Overview

Chapter Overview. 11. Consumer Promotions. Types of consumer promotions Planning for consumer promotions Business-to-business promotions International consumer promotions. Discussion Slide. Coupons. 11. How often do you use coupons? What products do you tend to use coupons to purchase?

570 views • 33 slides

Chapter 9

Chapter 9. Sales Promotions. Consumer Promotions Defined. An incentive or an enticement that encourages a consumer or end user to either select or purchase a product. F I G U R E 9 . 1. Types of Consumer Promotions. Coupons Premiums Contests and sweepstakes Refunds and rebates

337 views • 33 slides

Sales Promotions

478 views • 32 slides

Promotional Mix

Promotional Mix. Sales Promotion: Represents all marketing activities used to promote sales outside of personal selling, advertising, and PR. Increase sales Acquire customers Create a positive business or corporate image. Sales Promotions v. Advertising.

704 views • 31 slides

Promotions Opportunity Analysis

771 views • 31 slides

Sales Promotion, Events, and Sponsorships

Sales Promotion, Events, and Sponsorships. Chapter 16. Chapter Outline. Chapter Key Points The Practice of Sales Promotion Consumer Promotions Trade Promotions Promotions that Cross the Line Promotion Strategy. Key Points. Explain the principles that drive the use of sales promotion

481 views • 29 slides

Marketing Indicator 4.01

Marketing Indicator 4.01. Acquire a foundational knowledge of promotion to understand its nature and scope. Promotion Part IV - Ethics. Ethical Issues Associated with Fear-Based Advertising.

387 views • 28 slides

GLOBAL MARKETING

GLOBAL MARKETING. Integrated Marketing Communications. Integrated Marketing Communications (IMC).

670 views • 25 slides

Chapter 17 Promotional Concepts & Strategies Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Prom

Key Terms promotion product promotion institutional promotion advertising direct marketing sales promotion public relations news release publicity promotional mix. Chapter 17 Promotional Concepts & Strategies Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion .

1.5k views • 22 slides

Section 17.2 Sales Promotion

Marketing Essentials. n Chapter 17 Promotional Concepts and Strategies. Section 17.2 Sales Promotion. SECTION 17.2. Sales Promotion. What You'll Learn. The characteristics of sales promotion The concept of trade promotions The different kinds of consumer sales promotions. SECTION 17.2.

579 views • 21 slides

Consumer response to sales promotion programs

Consumer response to sales promotion programs. Outline. Definition of sales promotion Types of sales promotions Benefit-congruency model of sales promotions Instrumental conditioning and sales promotions Behavioral influence strategies. Sales promotions.

747 views • 18 slides

Benefits of Retailer/Supplier Collaboration

Benefits of Retailer/Supplier Collaboration. Operations & Logistics Reduces purchasing and order management time; less administrative time needed to create and receive product orders, expedite shipments, and respond to problems

246 views • 2 slides