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Content Marketing Benchmark Report

Content Marketing Benchmark Report

Executive Summary Content is an essential component of marketing. Buyers self-educate more deeply into the sales cycle than every before. Content marketing is an essential strategy to attracting, engaging and acquiring customers during this self-education process. Yet only 13% of respondents believe their content strategy is very successful at achieving important objectives. What will content marketing success look like in the year ahead and how will marketers achieve it? To find out, Demand Metric in partnership with Ascend2 fielded the Content Marketing Survey and completed interviews with 521 marketing and sales decision-makers and practitioners from around the world. We thank these busy professionals for sharing their valuable insights with you. The charts in this report compare the strategies and practices of small and mid-size businesses (SMB) with large enterprises. This research has been produced for your use. Put it to work in your own marketing strategy planning and presentation materials. Clip the charts and write about them in your blog or post them on social media. Please share this research credited as published. Table of Contents - Executive Summary - Content Marketing Objectives - Current Content Marketing Success - Obstacles to Content Marketing Success - Premium Content Usage - Content Type Effectiveness - Content Type Execution - Content Campaign Resources - Content Marketing Software Usage - Channel Effectiveness for Content - Content & The Sale Cycle - About Marketo - About Demand Metric & Ascend2 - Appendix - Survey Background Research Methodology Surveys are conducted online from a panel of more than 50,000 Ascend2 research subscribers, representing US and international marketing and sales decision-makers and practitioners in a range of contact roles, company types, sizes and geographic regions. The questionnaire used incorporates standardized research practices across all studies while maintaining a proven 3-minute survey format. Survey findings are examined in a quantitative context by experienced analysts and reported objectively. The Demand Metric and Ascend2 2014 Content Marketing Benchmark Report was administered online in January 2014. During this period, 521 responses were collected that were qualified and complete enough for inclusion in the analysis.

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Content marketing trends that you should leverage in the next year - SEO First Step

Content marketing trends that you should leverage in the next year - SEO First Step

CONTENT MARKETING TRENDS THAT YOU SHOULD LEVERAGE IN THE NEXT YEAR With the year 2017 drawing to a close, many companies have already started to think about their content strategies for the following year. There are some trends that will help you dominate with your content marketing strategies in the year 2018: Go mobile: Most people access content on their mobiles. With video and text preference shifting to smaller screens and the surge of portable devices, mobile content is a must for the year 2018. Leverage Facebook: For small and medium businesses, Facebook will remain the primary source of content sharing and discovery. Create more personalized content: It is expected that close to 70% of businesses that work towards creating a more personalized experience for users will see a jump of 6% in their annual revenue. Tapping into customer interest will help make your content more effective in your SEO. Content transparency is key: The reputation of a brand defines its authority online. There are several options such as brand sponsored content and influencer content that brands bombard their customers with. This has not particularly gone well with the consumers. In the year 2018, paid advertising and social media influencer content will become more transparent. This will lead to the creation of policies that provide complete disclosure of the relationship between the content and the channel. Video advertising is the future: the demand for video content has increased phenomenally over the last few years. Close to 50% of marketers across the globe believe that videos provide the best ROI. Millenials prefer audio-visual content that can be accessed from different devices including smartphones and tablets. This trend is going to become more popular in the year 2018. Using the power of videos to put your services and products out there will help your business immensely. Media and marketing channels should converge: Content is usually looked at as owned media. However, if you want your know more-http://www.seofirststep.in/content-marketing-trends-leverage-next-year/

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Enhance the Functionality of the Business Marketing with Google Plus

Enhance the Functionality of the Business Marketing with Google Plus

Google plus is an open and evolving social media platform which can be best used for not just connecting with people but for business marketing as well. Google plus for business is definitely one of the best renditions of Content Marketing Strategies in today’s date. It is gaining ground over a number of other social media platforms when it comes to content marketing. • It helps in making connections While there are definitely other social media platforms that help with making connections, there still lingers a question of why Google plus for business. The answer to the same is because of the fact that Google is much more open and helps in connecting with people not just restricted to the community. It is an open forum and you can easily share your thoughts and ideas with people who have similar interests. This, in turn, aids in ensuring better business prospects as well. • Easier communication Google plus helps you organize the contacts depending on the groups and circles and it also enables in sending off group messages to these designated circles at one go. This is why Google plus for business marketing is a much less hassle and an easier way to communicate with people and stay connected with them. • Better listing in the Search engine results Being on the search engine results page and that too on the top listings often turns out to be a lot fruitful. Using Google plus for business helps in ensuring that your brand is on the first results on the search engine which increases the level of superiority for the company. People also often find them much more reliable which is an added bonus. Google is a great way to ensure a brand’s better visibility on the search engine results from the business marketing. This ensures that the brand gets better exposure and is perceived as a good and reliable source for the services they provide.

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