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Promotional Mix

Promotional Mix. Sales Promotion: Represents all marketing activities used to promote sales outside of personal selling, advertising, and PR. Increase sales Acquire customers Create a positive business or corporate image. Sales Promotions v. Advertising.

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704 views • 31 slides

Sales Promotion

Sales Promotion. Sales Promotions. Devices designed to stimulate purchasing and sales Trade Promotions Consumer Promotions. Trade Promotions. Sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers Slotting Allowances

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421 views • 12 slides

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Coupon plans - PowerPoint PPT Presentation

Promotional Mix

Sales Promotion