'Customer lifetime value' presentation slideshows

Customer Lifetime Value

Customer Lifetime Value. Fall 2013 Dr. Hettche. Lecture Overview. Review Two Essential Metrics leading to CLTV SPSS CLTV or LTV and Value-based Marketing. Not all customers are created equal. High value customer . . . . . . . . Low value customer. 2 nd Example.

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Consumer Motivation

Consumer Motivation. Motivation Process. Motivation T he processes that cause people to behave as they do, involving needs, goals and drives. Motivation as a Psychological Force. Motivation is the driving force within individuals that impels them to action.

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Questions for HPU

Questions for HPU. What is the problem facing HPU? What are the alternatives? Which do you recommend? In the process somewhere, address Is HPU consumer oriented? What should we do with DB-14?. MARKETING ORIENTATION AND PERFORMANCE. Customer Focus and Managing Customer Loyalty.

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CRM STRATEGY ?????????? ????? ?????? ???????

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Citibank in Asia Pacific

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Marketing Management 4.

Marketing Management 4. Czinkota and Kotabe: Understanding the Buyer. Understanding Customers. Perceptions in Marketing 1. Major Issues. Marketing Myopia (Levitt): when marketers think that their own perceptions represent customer perceptions as well.

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Marketpoint | Green Rd Pharmacy Sept| Oct | Nov Behaviours Review

Marketpoint | Green Rd Pharmacy Sept| Oct | Nov Behaviours Review. RETAIL PERFORMANCE METRICS. Critical. Pharmacy. Footwear. IMPORTANCE OF BEHAVIOURS. Pet. Jewellery. Fashion. Telco . Sports. Electrical. Furniture. Important. Home|Gift. Entertainment. Forecourt. Grocery.

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CRM in Marketing

CRM in Marketing. CRM Initiatives. CRM Marketing Initiatives. Cross-Selling Selling a product or service to a customer as a result of another purchase Selling the right product to the right customer. CRM Marketing Initiatives. Cross-Selling (continued)

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Bus 290: Chapter 9

Bus 290: Chapter 9. Enterprise Systems to Manage the Supply Chain & Customer Relationships. Objectives. How do enterprise systems help businesses achieve operational excellence Supply chain management & coordination of planning, production & supplier logistics

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Value & The Consumer Value Framework

Value & The Consumer Value Framework. Chapter 2. Consumer Value Framework. Consumer Value Framework What is it? See slide Relationship Marketing/Management Relationship quality. Consumer Value Framework. Internal Influences AKA Psychological External Influences Social & Situational

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HS285: Marketing Management Class Ten June 27, 2013

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